# Active Skincare Collections This Anti-Aging Range Has a Natural Active Ingredient By Mishal Omar | Published 2017-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/active-ingredient References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/01/rasa-anti-age-cosmetics-line.html) & [juicysquare.myportfolio](https://juicysquare.myportfolio.com/) The brand 'Biok Laboratorija' has a new anti-aging collection called 'rasa' that features [day creams, eye creams and serums](https://www.trendhunter.com/trends/express-multiaction-line) that contain active ingredients with skin-firming properties. The collection contains a natural ingredient named 'LIFTONIN-XPRESS.' This ingredient is present in each individual product and was designed to [fight wrinkles, firm the skin](https://www.trendhunter.com/trends/germaine-de-capuccini-timexpert-wrinkless) and give it more elasticity -- all for the purpose of appearing more youthful. While day creams generally do not contain active ingredients, the one in the rasa collection does. The range also includes a night cream, a serum, and an eye contouring cream, all of which come together to make skin appear younger. This anti-aging skincare collection is ideal for those who would like to start benefiting from a [simple but comprehensive skincare routine](https://www.trendhunter.com/trends/firming-skincares). ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 15% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Natural Anti-aging Skincare:** The use of natural ingredients in anti-aging skincare products provides an opportunity for companies to tap into the growing consumer demand for sustainable and eco-friendly products. - **Active Ingredient Skincare:** The inclusion of active ingredients, like LIFTONIN-XPRESS, in skincare products presents an opportunity for companies to differentiate themselves in a crowded market and provide more effective and targeted skincare solutions. - **Comprehensive Skincare Routines:** The trend towards comprehensive skincare routines that include a variety of products, such as day creams, night creams, serums, and eye creams, provides an opportunity for companies to offer bundled product packages and increase customer loyalty. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty and personal care industry can benefit from the growing demand for natural and active ingredient skincare products, as well as the trend towards comprehensive skincare routines. - **Natural and Organic:** The natural and organic industry can tap into the trend towards natural anti-aging skincare products and cater to consumers who prioritize sustainability and eco-friendliness. - **Health and Wellness:** The health and wellness industry can benefit from the trend towards comprehensive skincare routines, as well as the growing recognition of the link between skincare and overall health and wellness. ## Related on Trend Hunter - [Dermatologist-Endorsed Skincare Lines](https://www.trendhunter.com/trends/uriage-age-lift.md) - [Collagen-Powered Beauty Collecctions](https://www.trendhunter.com/trends/lift-pro.md) - [Firming Luxury Skincare Collections](https://www.trendhunter.com/trends/firming-luxury-skincare-collection.md) - [Anti-Aging Skincare Routine Sets](https://www.trendhunter.com/trends/lift-procollagne.md) - [Nourishing Anti-Aging Skincare](https://www.trendhunter.com/trends/svr-densitium.md) - [Three-in-One Anti-Aging Creams](https://www.trendhunter.com/trends/antiaging-collection.md) - [Triple Action Serums](https://www.trendhunter.com/trends/triple-action-firming-serum.md) - [Ageing-Positive Skincare Products](https://www.trendhunter.com/trends/auro-skincare.md) - [Skin Longevity Creams](https://www.trendhunter.com/trends/skin-longevity.md)