# Moisturizing Serum Advancements Clinique’s Active Glow Serum Promotes Radiant, Hydrated Skin By Georgia Wray Norsten | Published 2025-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/active-glow-serum References: [wwd](https://wwd.com/beauty-industry-news/skin-care/clinique-expands-moisture-surge-offering-serum-1236932152/)  The 'Active Glow Serum' is [Clinique’s](https://www.trendhunter.com/trends/even-better-clinical-dark-spot-clearing-serum) latest game-changing launch, expanding the iconic 'Moisture Surge' lineup with a [hydrating, radiance-boosting formula](https://www.trendhunter.com/trends/botanity-flavon) designed for glowy, plump skin. Infused with 5% lactic acid, hyaluronic acid, and vitamin C, this [lightweight serum](https://www.trendhunter.com/trends/dew-n-plump) gently exfoliates, deeply hydrates, and brightens -- delivering instant luminosity without irritation. Launching March 3, the Active Glow Serum is Clinique’s key skincare innovation for younger consumers, tapping into the brand’s legacy of dermatologist-developed, high-performance skincare. As one of the brand’s most beloved franchises -- selling one Moisture Surge product every five seconds globally -- this new addition is a must-have step in any hydration-focused routine. With an affordable price point and science-backed results, Clinique brings professional-grade glow to every generation, reinforcing its status as a trusted skincare staple. Available soon at Clinique counters and online, this clinically proven serum is set to redefine how we hydrate, brighten, and glow. Image Credit: Clinique ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 78% | Activity: 86% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Radiance-boosting Serums:** Clinique's latest serum emphasizes the growing consumer demand for products that not only hydrate but also enhance skin luminosity, setting a new standard in skincare formulations. - **Dermatologist-developed Skincare:** Clinique's lineage of dermatologist-crafted products continues to appeal to informed consumers seeking effective, trustworthy skincare solutions with the launch of their latest hydrating serum. - **Affordable Professional-grade Skincare:** By providing scientifically-backed skincare at an accessible price, Clinique disrupts the market, empowering consumers to access professional-grade beauty treatments without breaking the bank. ### Who This Affects Most - **Skincare Industry:** With the introduction of hydrating and radiance-enhancing serums, the skincare industry sees a shift towards multifunctional products catering to a diverse demographic focused on skin health. - **Beauty and Personal Care:** The launch exemplifies trends within beauty markets, where consumers prioritize effective multi-benefit products that address hydration alongside other skin concerns like brightness and texture. - **Cosmetics Retail:** Retailers are seeing disruption as innovative products like Clinique's new serum drive consumer interest, demanding increased availability and visibility both in-store and online. ## Related on Trend Hunter - [High-Performance Skincare Serums](https://www.trendhunter.com/trends/fitglow-beauty.md) - [Glow-Promoting Skin Serums](https://www.trendhunter.com/trends/glow-factor.md) - [Brightening Skin Serums](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum.md) - [Serum-Focused Skincare Bundles](https://www.trendhunter.com/trends/serum-superstars.md) - [Advanced Hydrating Serums](https://www.trendhunter.com/trends/advanced-hydrating-serum.md) - [Sheer Hydrating Tinted Serums](https://www.trendhunter.com/trends/hydrating-tinted-serum.md) - [Premium Active Hydrators](https://www.trendhunter.com/trends/active-hydrator.md) - [Hydrating Cleansing Serums](https://www.trendhunter.com/trends/magnetic-afterglow-cleanser.md) - [Hydrating Brightening Serums](https://www.trendhunter.com/trends/botanity-flavon.md)