# Collagen Cleansing Balms FaceGym's Active Collagen Wonder Cleansing Balm Boosts Collagen Stores By Laura McQuarrie | Published 2023-10-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/active-collagen-wonder-cleansing-balm References: [sheerluxe](https://sheerluxe.com/beauty/the-best-new-beauty-buys-for-october) & [facegym](https://facegym.com/products/active-collagen-wonder-cleansing-balm) [FaceGym's](https://www.trendhunter.com/trends/collagen-serum) newest release is the Active Collagen Wonder Cleansing Balm, an antioxidant-packed, clinically proven powerhouse when it comes to leaving skin feeling cleansed, restored and refreshed. Fueled by advanced collagen science, this formula is notable for ingredients like buriti oil, biotech ylang-ylang stem cells and biotech collagen powered by a bio-available peptide chain for up to 90% penetration. Cleansing balms have gained viral popularity for their ability to gently [remove makeup](https://www.trendhunter.com/trends/mature-skinfriendly) and impurities while leaving behind a nourishing film that protects the skin's barrier. This sets cleansing balms apart from many traditional cleansers, which can be harsh and stripping, making cleansing balms a preferred choice for those seeking a more nurturing skincare routine. FaceGym's latest launch effectively cleanses skin and removes makeup, leaving behind only a collagen-rich film to protect the skin barrier. ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 98% | Activity: 100% | Freshness: 18% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Advanced Collagen Science:** Innovative collagen science is driving the development of skincare products with advanced ingredients and bio-available peptide chains for maximum penetration. - **Nurturing Skincare Routine:** Consumers are increasingly seeking skincare products that are gentle, nourishing, and protective, leading to the popularity of cleansing balms that leave behind a collagen-rich film. - **Makeup Remover Innovation:** Cleansing balms are disrupting traditional makeup removers by offering a more effective and nurturing solution that gently removes makeup and cleanses the skin. ### Who This Affects Most - **Skincare Industry:** The skincare industry is embracing advanced collagen science to develop innovative and effective products with bio-available peptide chains. - **Beauty Industry:** The beauty industry is seeing a rise in demand for nurturing and protective skincare products, leading to the popularity of collagen-focused cleansing balms. - **Cosmetics Industry:** The cosmetics industry is being disrupted by cleansing balms that provide a gentle and effective makeup removal experience, leaving behind a collagen-rich film. ## Related on Trend Hunter - [Makeup-Melting Cleansing Balms](https://www.trendhunter.com/trends/procollagen-makeup-melting-cleansing-balm.md) - [Active Collagen Serums](https://www.trendhunter.com/trends/collagen-serum.md) - [Firming Cleansing Balms](https://www.trendhunter.com/trends/firming-cleansing-balm.md) - [Gel-Cream Collagen Moisturizers](https://www.trendhunter.com/trends/collagen-moisturizer.md) - [Omega-Powered Cleansing Balms](https://www.trendhunter.com/trends/omega-cleansing-balm.md) - [One-Step Cleansing Balms](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm.md) - [Transformative Gel-Balm Cleansers](https://www.trendhunter.com/trends/milky-jelly-cleansing-balm.md) - [Melting Balm Cleansers](https://www.trendhunter.com/trends/melting-balm-cleanser.md) - [Gentle Balm-to-Oil Cleansers](https://www.trendhunter.com/trends/calming-cleansing-balm.md)