# Self-Cleaning Ceramics Active Ceramic Developed Tiles That Rid the Air of Pollutants and Bacteria By Alyson Wyers | Published 2014-05-31 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/active-ceramic References: [psfk](http://www.psfk.com/2014/05/pollution-cleaning-tiles.html) & [active-ceramic](http://www.active-ceramic.com) Active Ceramic is the first company to create [anti-pollution and antibacterial tiles](https://www.trendhunter.com/trends/antimicrobial-additive). The [ceramic tiles](https://www.trendhunter.com/trends/uu-tiles-collection) are self-cleaning and turn environmental pollutants into mineral salts. This product can be used indoors and outdoors to purify the surrounding area. The concept was created by Dr. Romana Minozzi and his team in Italy. They collaborated with researchers and scientists to build a tile that was not only visually aesthetic, but also improved the quality of human life. Active Ceramic was the result of this endeavor. The [titanium dioxide-coated tiles](https://www.trendhunter.com/trends/soladey3) use the process of photocatalysis to decompose organic and inorganic pollutants in the atmosphere. This does away with not just air pollutant molecules like mono-nitrogen oxide and volatile organic compounds, but everyday grease, dirt, odors and bacteria as well. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 70% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Anti-pollution Materials:** Opportunity to develop new products that actively remove pollutants from indoor and outdoor environments. - **Self-cleaning Surfaces:** Opportunity to create self-cleaning materials for various industries, such as hospitality and healthcare. - **Photocatalysis-based Technology:** Opportunity to explore photocatalytic materials and their potential applications in air purification and beyond. ### Industries Being Reshaped - **Architecture and Construction:** Opportunity to integrate self-cleaning and air-purifying materials into building design and development. - **Automotive and Transportation:** Opportunity to use self-cleaning and anti-pollution materials for vehicle interiors and exteriors. - **Home Appliances:** Opportunity to incorporate self-cleaning and air-purifying materials into everyday household items, such as kitchen and bathroom surfaces. ## Related on Trend Hunter - [Minimalist Tile-Style Air Purifiers](https://www.trendhunter.com/trends/missaglia-tiles.md) - [Performance-Enhancing Industrial Materials](https://www.trendhunter.com/trends/raven-materials.md) - [Sleek Pollution-Reducing Paints](https://www.trendhunter.com/trends/ecos-1.md) - [Air-Purifying Charging Lights](https://www.trendhunter.com/trends/qivation-tio2.md) - [Mold-Avoiding Painting Coatings](https://www.trendhunter.com/trends/spectrum-blue-antimicrobial.md) - [Self-Cleaning Smartphone Cases](https://www.trendhunter.com/trends/selfcleaning-smartphone-case.md) - [Air-Purifying Kitchen Appliances](https://www.trendhunter.com/trends/fotile-freshbake-range.md) - [Dynamic Outdoor Tile Collections](https://www.trendhunter.com/trends/outercl.md) - [Self-Cleaning Glass Bottles](https://www.trendhunter.com/trends/self-cleaning-glass.md)