# Body Positive Activewear This New Clothing Line Encourages Women to Be Active at Any Size By Katherine Pendrill | Published 2015-08-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/active-at-any-size References: [bustle](http://www.bustle.com/articles/104093-malesh-activewear-is-a-new-plus-size-body-positive-line-for-women-who-believe-in) & [malesh-activewear.myshopify](http://malesh-activewear.myshopify.com/) Malesh Activewear is a new line of [workout clothing](https://www.trendhunter.com/trends/activewear-essentials) that encourages women to be active at any size. While there are a number of retailers who specialize in plus size clothing, many of these brands do not carry activewear. This new line fills a crucial void in the market by offering athletic clothing in a broad range of sizes. Malesh Activewear is aimed at empowering women and encourages them to be active at any size. The line features [plus size workout clothes](https://www.trendhunter.com/trends/legendary-capsule-collection) that are both stylish and supportive. According to company founder Mesley Guzman, the new line promotes body positivity by "encouraging women to be their most confident selves and embrace the present, instead of trying to live up to unrealistic expectations." The [inclusive activewear line](https://www.trendhunter.com/trends/versatile-sustainable-swimwear) helps women of all shapes and sizes feel confident and beautiful when exercising. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 79% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Inclusive Activewear:** The rise of body positivity movements is creating a market opportunity for inclusive activewear brands like Malesh Activewear. - **Body Positive Fitness:** As social media inspires a more positive body image, brands need to tap into the growing demand for sustainable and inclusive fitness options. - **Size-inclusive Design:** As consumers demand greater inclusivity and diversity in fashion, designers can look to innovative patterns and fabrics to create stylish clothes that fit women of all sizes. ### Who This Affects Most - **Fashion Industry:** The fashion industry is being disrupted as traditional brands adapt to meet the demand for inclusivity and body positivity in clothing design. - **Fitness and Wellness Industry:** The fitness and wellness industry must adapt to a growing demand for body positivity, inclusivity and sustainable gymwear products. - **E-commerce Industry:** As e-commerce continues to disrupt traditional retail, offering a diverse range of goods and opportunities for niche markets, there are growing opportunities for online stores that carry inclusive activewear brands. ## Related on Trend Hunter - [Thoughtfully Designed Activewear Lines](https://www.trendhunter.com/trends/motion-collections.md) - [Modest Influencer-Backed Gymwear](https://www.trendhunter.com/trends/leana-deeb.md) - [Performance-Focused Athleisure Wear](https://www.trendhunter.com/trends/dicks-sporting-goods-1.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Summery Compression Clothing Collections](https://www.trendhunter.com/trends/spanx-active.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Activewear Lounge Ranges](https://www.trendhunter.com/trends/soft-motions-collection.md) - [Earthy Athleisure Clothing Collections](https://www.trendhunter.com/trends/red-run-active.md)