# Algae-Infused Cleansing Balms KORA Organics' Active Algae Calming Cleansing Balm Melts Impurities By Laura McQuarrie | Published 2024-08-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/active-algae-calming-cleansing-balm References: [instagram](https://www.instagram.com/p/C--bdhrRyp2/) & [us.koraorganics](https://us.koraorganics.com/pages/coming-soon) Many consumers prefer starting their skincare routines with a cleansing balm to effectively melt away makeup, dirt and SPF, and [KORA Organics'](https://www.trendhunter.com/trends/milky-mushroom-ultra-hydration-mask) upcoming Active Algae Calming [Cleansing](https://www.trendhunter.com/trends/omega-cleansing-balm) Balm is a solution for gently purifying skin while maintaining its natural moisture balance. This facial cleanser powered by microalgae and pineapple enzymes supports visibly softer, smoother skin with the potent organic ingredients Miranda Kerr's skincare brand is best known for. Algae-infused facial and body care products are on the rise as brands turn to this superfood ingredient of the sea for its exceptional skin-supporting properties. Rich in antioxidants, vitamins and minerals, algae helps nourish, hydrate and protect the skin, and this gentle cleansing balm works its magic without disrupting the balance of the skin barrier. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 21% | Activity: 31% | Freshness: 26% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Algae-infused Skincare:** Leveraging superfood ingredients like algae, skincare brands are creating nourishing formulas rich in vitamins and minerals for enhanced skin health. - **Enzyme-powered Cleansers:** The use of natural enzymes such as those from pineapple is increasing in facial products for their ability to exfoliate and deep-cleanse without harsh chemicals. - **Barrier-protecting Products:** There's a rising consumer demand for skincare products that effectively cleanse while maintaining and protecting the natural skin barrier. ### Industries Being Reshaped - **Beauty and Personal Care:** In the beauty and personal care industry, incorporating natural and sustainably sourced ingredients like algae can attract eco-conscious consumers. - **Organic Skin Care:** Brands in the organic skincare sector benefit from utilizing natural exfoliants like pineapple enzymes and microalgae to appeal to health-focused shoppers. - **Natural Health Products:** The natural health product sector is experiencing growth by infusing superfoods like algae into their offerings, highlighting their benefits for skin health and protection. ## Related on Trend Hunter - [Microalgae Oil Cleansers](https://www.trendhunter.com/trends/liquid-collagen-cleanser.md) - [Gentle Balm-to-Oil Cleansers](https://www.trendhunter.com/trends/calming-cleansing-balm.md) - [Impurity Removing Cleansing Balms](https://www.trendhunter.com/trends/john-masters-organics-cleansing-balm.md) - [Hydrating Gel-Balm Cleansers](https://www.trendhunter.com/trends/aquamarine-melt.md) - [Firming Cleansing Balms](https://www.trendhunter.com/trends/firming-cleansing-balm.md) - [Melting Balm Cleansers](https://www.trendhunter.com/trends/melting-balm-cleanser.md) - [Multi-Flower Cleansing Balms](https://www.trendhunter.com/trends/luminous-cleansing-balm.md) - [Purifying Cleansing Balms](https://www.trendhunter.com/trends/youthtopia-apple-butter-cleansing-balm.md) - [Mess-Free Cleansing Balms](https://www.trendhunter.com/trends/twist-up-cleansing-balm.md)