# Ice-Themed Fitness Challenges Reebok Promoted Activchill with Two-Minute Stationary Bike Rides By Laura McQuarrie | Published 2016-03-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/activchill References: [eventmagazine](http://www.eventmagazine.co.uk/global-pictures-reeboks-fitness-ice-challenge-paris/brands/article/1388764) & [reebok](http://www.reebok.com/us/) 'Activchill' is the name of a new line from Reebok that's designed to keep wearers comfortable even during sweaty activities with cool-to-the-touch fabric, high breathability, and moisture control features. In order to promote the cooling new activewear items to the public, Reebok set up a station at the Salon Body Fitness Paris expo that involved a stationary "assault bike." Daring people were challenged to ride the stationary bike for a full two minutes in order to unlock Activchill items to take away. To make the challenge more interesting, the bike was hooked up to sensors to melt a block of ice in proportion to how much energy was being exerted by the rider. Prior to this, Reebok launched a billboard that also challenged the public to test the limits of their bodies in order to walk away with free gear. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 48% | Activity: 39% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Activewear Cooling Technology:** An opportunity for companies to innovate by introducing new cooling technologies in activewear to enhance comfort during physical activities. - **Interactive Fitness Challenges:** An avenue for fitness companies to explore by introducing interactive challenges as a marketing strategy for promoting fitness products. - **Sensor-based Fitness Gadgets:** An opening for businesses to develop sensor-based fitness gadgets that provide real-time feedback to users and gamify the fitness experience. ### Sectors Adopting This - **Fitness Apparel:** A potential market for companies to develop temperature-regulating activewear with high breathability and moisture control features. - **Fitness Events:** A space for fitness companies to create interactive fitness challenges that attract an interested audience and create brand awareness. - **Fitness Technology:** An opportunity for companies to develop sensor-based fitness gadgets that gamify the fitness experience and provide real-time feedback to users. ## Related on Trend Hunter - [Regular Exercise-Encouraging Brand Initiatives](https://www.trendhunter.com/trends/zero-missed-workouts.md) - [Streetside Challenge Billboards](https://www.trendhunter.com/trends/gymbox-start-line.md) - [Immersive Futuristic Fitness Bikes](https://www.trendhunter.com/trends/ex8s-connect-bike.md) - [Novel Fitness Raves](https://www.trendhunter.com/trends/fitness-rave.md) - [Cold-Activated Deodorant Packaging](https://www.trendhunter.com/trends/dura-chill.md) - [Challenge-Based Fitness Rewards Platforms](https://www.trendhunter.com/trends/collective-movement-series.md) - [Apparel Brand Industry Expansions](https://www.trendhunter.com/trends/reebok-e-bike.md) - [Comfort-Focused Stationary Bicycle Designs](https://www.trendhunter.com/trends/fit-bike-s.md) - [Promotional Cold Saunas](https://www.trendhunter.com/trends/cold-sauna.md)