# MCT-Infused Popcorn Snacks Living Intentions' Activated Popcorn is Full of Energizing Fuel By Laura McQuarrie | Published 2019-10-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/activated-popcorn References: [newhope](https://www.newhope.com/food-and-beverage/unboxed-snacking-done-right-natural-products-expo-east-2019/gallery?slide=2) & [connect.naturalproductsexpo](https://connect.naturalproductsexpo.com/product/activated-mct-popcorn) At Natural Products Expo East, Living Intentions unveiled a new kind of [activated popcorn](https://www.trendhunter.com/trends/popcornaa) that's infused with [MCT](https://www.trendhunter.com/trends/functional-creamers) and useful for supplying the body with rapidly absorbed, high-quality energizing fuel. The Activated MCT Popcorn is made with a base of non-GMO popcorn that's enhanced with medium-chain triclycerides extracted from coconut oil, which is essential for fueling the mind and body—as the brand notes, "MCTs are not stored as body fat, instead they're converted into quick energy." While the Activated MCT Popcorn Cheeze Please variety with notes of bell pepper vegan-friendly because it gets its nutty, cheesy flavor from nutritional yeast and a yellow color from turmeric, the other new variety from the brand is Himalayan Salt with a hint of lime, a better-for-you take on [salty flavors](https://www.trendhunter.com/trends/new-proper-snacks-propercorn). ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 18% | Activity: 14% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Activated Popcorn:** Opportunity to develop and market more snacks infused with functional ingredients for enhanced health benefits. - **Mct-infused Snacks:** Potential to create a range of MCT-infused snacks for quick and sustained energy on the go. - **Functional Food Innovation:** Possibility to explore and create innovative functional food products to cater to health-conscious consumers. ### Industries Being Reshaped - **Snack Food Industry:** Opportunity for snack food companies to tap into the growing demand for healthier and functional snack options. - **Food and Beverage Industry:** Potential for companies in the food and beverage industry to incorporate functional ingredients into their product offerings. - **Natural Products Industry:** Scope for the natural products industry to embrace the trend of functional and health-enhancing snacks. ## Related on Trend Hunter - [Nootropic-Infused Popped Chips](https://www.trendhunter.com/trends/popped-chips.md) - [Protein-Packed Popcorn Lines](https://www.trendhunter.com/trends/whoa-momma.md) - [Truffle-Enhanced Protein Popcorns](https://www.trendhunter.com/trends/truffle-and-white-cheddar-protein-popcorn.md) - [Protein Popcorn Snacks](https://www.trendhunter.com/trends/protein-popcorn-snacks.md) - [Protein-Heavy Popcorns](https://www.trendhunter.com/trends/pro-protein-popcorn.md) - [Artisanal Popcorn Snacks](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn.md) - [Winter-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/white-chocolate-marshmallow-popcorn.md) - [Sparkling Kettle Corn Snacks](https://www.trendhunter.com/trends/sweet-salty-kettle-corn.md) - [Cheesy Plant-Based Popcorns](https://www.trendhunter.com/trends/dairy-free-white-cheddar-popcorn.md)