# Self-Purifying Charcoal Fashion Senscommon & Uchino Japan Utilize an Activated Charcoal Fabric By Kalin Ned | Published 2019-05-28 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/activated-charcoal-fabric References: [dezeen](https://www.dezeen.com/2019/05/25/senscommon-uchino-charcoal-on-journey-clothing/) & [senscommon](https://www.senscommon.com/) The activated charcoal fabric is "similar to sweatshirt materials," at least with regards to a collaboration between Tokyo-based fashion brand Senscommon and textile firm Uchino Japan. The two brands worked together to bring consumers a range of minimalist clothing that boasts "[self-purifying](https://www.trendhunter.com/trends/selfcleaning-sheets)" qualities. This entails that the garments are [resistant to unpleasantries like odor](https://www.trendhunter.com/trends/jax-sheets-20), bacteria, moisture, and even environmental chemicals. The process of creating the activated charcoal fabric proves to be quite interesting. Uchino Japan grounded Ubame oak charcoal into a powder. This was then [infused into the fibers](https://www.trendhunter.com/trends/shielding-jacket) of a cotton and rayon materials, before being spun into yarn. The result is comfort-inducing, timeless and incredibly stylish. The inaugural collection — dubbed 'On Journey,' consists of shorts, trousers, a cardigan, a t-shirt, a robe, and a shirt. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 55% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Key Themes Behind This Trend - **Self-purifying Clothing:** Disruptive innovation opportunity: Develop self-purifying clothing for other industries such as sportswear or workwear. - **Activated Charcoal Fabric:** Disruptive innovation opportunity: Explore the use of activated charcoal fabric in home textiles, such as bed linens or upholstery. - **Minimalist Fashion:** Disruptive innovation opportunity: Integrate self-purifying properties into high-end fashion brands to offer a unique selling proposition. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Incorporate self-purifying clothing technology into different fashion segments, including streetwear and luxury fashion. - **Sportswear:** Disruptive innovation opportunity: Apply self-purifying properties to sportswear materials to enhance performance and hygiene for athletes. - **Home Textiles:** Disruptive innovation opportunity: Develop self-purifying technologies for bed linens, upholstery, and other home textile products to promote a cleaner and healthier environment. ## Related on Trend Hunter - [Hydrophobic Technical Tees](https://www.trendhunter.com/trends/technical-tee.md) - [Advanced Ionized Silver Socks](https://www.trendhunter.com/trends/allday-silver-socks.md) - [Adaptable Anti-Odor T-Shirts](https://www.trendhunter.com/trends/wellen-patinatech-tshirt.md) - [Performance-Focused Undergarments](https://www.trendhunter.com/trends/hux.md) - [Crowdfunded Graphene-Infused Apparel](https://www.trendhunter.com/trends/graftek-basics.md) - [Skincare-Infused Athleisure Lines](https://www.trendhunter.com/trends/coperni-1.md) - [Biobased Clothing Collections](https://www.trendhunter.com/trends/c-collection.md) - [Probiotic-Infused Athleisure](https://www.trendhunter.com/trends/coperni-c-collection.md) - [Fragrant Cleansing Clothing Brush](https://www.trendhunter.com/trends/aromacraft.md)