# Childlike Company Ads The Actitudes Young Adults Agency Campaign is Cute By Meghan Young | Published 2011-12-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/actitudes-young-adults-agency-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/12/actitudes-smiley-bunny/) & [actitudes](http://www.actitudes.com/) The Actitudes Young Adults Agency campaign targets a specific demographic. This French company employs young creatives who have grown up in a time of new media. Through these innovative minds, Actitudes is able to really utilize all of the digital tools existing right now, as well as create fresh concepts. Conceived and executed by Actitudes, the Actitudes Young Adults Agency campaign shows exactly what this ad agency is capable of. These creative, childlike heads (portrayed quite literally) will develop [cutting edge ad campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign) just like this one. This [younger generation](https://www.trendhunter.com/trends/crush-feelings) is immersed in digital tools that many adults are still becoming accustomed to. [Playful and comical](https://www.trendhunter.com/trends/monday-platform), this campaign conveys exactly what Actitudes is made of. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 55% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Youth-centric Advertising:** Disruptive innovation opportunity: Creating ad campaigns that resonate with young adults by leveraging their unique relationship with digital tools and new media. - **Innovative Concept Development:** Disruptive innovation opportunity: Utilizing the creative thinking of young professionals to develop cutting-edge ideas for ad campaigns. - **Digital Tool Utilization:** Disruptive innovation opportunity: Harnessing the skills and familiarity of young creatives with digital tools to enhance advertising strategies. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity: Incorporating a youthful perspective in advertising strategies and campaigns to connect with younger demographics. - **Marketing:** Disruptive innovation opportunity: Capitalizing on the fresh concepts and innovative thinking of young creatives to create impactful marketing strategies. - **Creative Services:** Disruptive innovation opportunity: Embracing the imaginative ideas and childlike creativity of young professionals in the field of creative services. ## Related on Trend Hunter - [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md) - [Vibrant Cafeteria-Inspired Campaigns](https://www.trendhunter.com/trends/the-lunchables-effect.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Youth Culture Telecom Campaigns](https://www.trendhunter.com/trends/deutsche-telekom.md) - [Kid-Powered Imagination Campaigns](https://www.trendhunter.com/trends/ai-vs-ki.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md)