# Superhero-Branded Alkaline Waters Actiph Water Teamed Up with Marvel for Thor: Love and Thunder By Michael Hemsworth | Published 2022-07-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/actiph-water References: [conveniencestore](https://www.conveniencestore.co.uk/products/actiph-water-teams-up-with-marvel-for-thor-love-and-thunder/668936.article) & [actiphwater](https://www.actiphwater.com)  [Actiph Water](https://www.trendhunter.com/trends/nootropic-clean-energy-drink) has announced a new partnership with [Marvel Studios](https://www.trendhunter.com/trends/marvel-studios-thunderbolts-wheaties) in the lead up to the release of Thor: Love and Thunder to help get consumers ready for the movie. The partnership will consist of three [limited-edition 600ml bottle designs](https://www.trendhunter.com/trends/limitededition-water-bottle), which each feature the three main characters including Thor, Mighty Thor (Jane Foster) and Korg. The partnership will be supported by the 'Charge Up. Be Actiph' campaign, which includes a six-figure budget for advertising on London public transit in the UK along with spots on social media, TV and more. The Actiph Water partnership with Marvel Studios is a limited time engagement that's arriving just ahead of the aforementioned film's release into theaters taking place July 6, 2022. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 24% | Activity: 66% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Superhero-branded Beverages:** Opportunities for beverage companies to partner with popular entertainment brands for limited edition promotions. - **Limited-edition Collaborations:** Creating buzz and excitement through short-term partnerships for products with a cult following. - **Multichannel Marketing Campaigns:** Integrating social media, TV, and public transit advertising to reach a wider audience. ### Industries Being Reshaped - **Beverage:** Beverage companies can collaborate with popular entertainment brands to create novelty products and limited-edition promotions. - **Entertainment:** Entertainment studios can partner with consumer goods companies to create branded merchandise to accompany new releases. - **Advertising:** Creating multichannel advertising campaigns for limited-edition products and exclusives to generate hype and boost sales. ## Related on Trend Hunter - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Comic-Inspired Soda Cans](https://www.trendhunter.com/trends/the-heroes.md) - [Sustainable Movie-Inspired Bottles](https://www.trendhunter.com/trends/mananalu-1.md) - [Dark Superhero Water Bottles](https://www.trendhunter.com/trends/batman-x-air-up.md) - [Superhero Nutritional Supplements](https://www.trendhunter.com/trends/myprotein-captain-america.md) - [Superhero Cereal Branding](https://www.trendhunter.com/trends/marvel-studios-thunderbolts-wheaties.md) - [Cartoon-Branded Aluminum Water Packaging](https://www.trendhunter.com/trends/b-water-beverage.md) - [QSR Superhero Soda Flavors](https://www.trendhunter.com/trends/white-castle-mechanized-mix.md) - [Celebratory Cartoon Beverage Branding](https://www.trendhunter.com/trends/shinewater-limited-edition-trolls-cans.md)