# High Volume Charity Ads The New Actionaid Speakers Campaign Effectively Delivers its Message By Andrew Robertson | Published 2012-03-14 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/actionade-speakers References: [ibelieveinadv](http://www.ibelieveinadv.com/) & [ibelieveinadv](http://www.ibelieveinadv.com/2012/03/action-aid-speakers-2/) The new Actionade speakers campaign, 'Fighting for the right to change,' visually captures the onus that the organization places on supporting people's right to be heard. Advocating for improvements in [food rights](https://www.trendhunter.com/trends/charity-contest), [women's rights](https://www.trendhunter.com/trends/underpaid-women), education and [poverty](https://www.trendhunter.com/trends/soles4souls-canada), Actionade embraces a "run by those we help policy." The Actionade speakers ads feature individuals situated within areas where the charity focuses its efforts -- a classroom, wheat field, marketplace. The people are portrayed carrying speakers, illustrating the necessity to be heard, despite pressures to remain complacent and silent. The speakers are depicted as everyday objects, a commonality -- illustrating that having a voice, being allowed to express yourself and fight for a better existence should be a basic right. The Actionade speakers campaign portrays that what some would argue is common sense is considered a privilege by many. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 60% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Social Justice Advocacy:** Creating ads that promote social justice and human rights issues can inspire people to get involved and make a difference. - **Visual Storytelling:** Using visually striking images and everyday objects to illustrate complex issues can effectively capture the attention of potential supporters. - **Empowering Marginalized Communities:** Advocating for the rights of marginalized communities and empowering them to be heard can lead to positive social change and increased equality. ### Who This Affects Most - **Nonprofit:** Nonprofits can use visually compelling ads to convey their message and to inspire people to get involved in their causes. - **Advertising & Marketing:** Marketing agencies can help nonprofits create effective campaigns that authentically convey their message and create positive social change. - **Social Media:** Social media platforms can act as powerful tools for nonprofits to spread awareness about their campaigns and engage potential supporters. ## Related on Trend Hunter - [Prolonged Activism Campaigns](https://www.trendhunter.com/trends/stay-in-the-fight.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Social Justice Desert Campaigns](https://www.trendhunter.com/trends/make-some-motherchunkin-change.md) - [Social Good Pastry Campaigns](https://www.trendhunter.com/trends/action-against-hunger-and-walls-pastry.md) - [Ability-Focused CSR Campaigns](https://www.trendhunter.com/trends/ability-signs.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Empowerment-Focused Holiday Campaigns](https://www.trendhunter.com/trends/olivela.md) - [Empowering Watermark Campaigns](https://www.trendhunter.com/trends/online-rights.md) - [Empowering Consumer-Centric Campaigns](https://www.trendhunter.com/trends/which-launches-a-festive-campaign.md)