# Special Effect Selfie Apps LINE's 'egg - Action Selfie Cam' Enhances Photos with Masks and Effects By Laura McQuarrie | Published 2016-06-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/action-selfie-cam References: [wersm](http://wersm.com/line-launches-new-selfie-app-for-ios-and-android/) & [itunes.apple](https://itunes.apple.com/us/app/egg-action-selfie-cam/id1102664451?mt=8&ign-mpt=uo=8) Messaging app LINE released the 'egg - Action Selfie Cam' app, which allows users to add a variety of special effects to their photos and videos. The app features sound effects, masks, filters, face-swapping tools and most interestingly, the ability for users to create their own customized creations to enhance their photos and videos. Once a dynamic selfie has been created, it can be saved or shared to social apps like [Facebook](https://www.trendhunter.com/trends/emoji-bot), [Instagram](https://www.trendhunter.com/trends/instagram-edits) or LINE. LINE's new egg app is reminiscent of other popular selfie apps, such as [Snapchat](https://www.trendhunter.com/trends/food-scan) and MSQRD, however, customization is one of the features that makes this new selfie-editing app a standout among others. As of late, LINE has been expanding its services to offer more lifestyle-focused offerings, such as the on-demand delivery offshoot app 'LINE MAN.' ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 67% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Customized Selfie-editing:** The ability for users to create their own customized creations to enhance their photos and videos opens up opportunities for personalized selfie-editing experiences. - **Expanded Special Effects:** The inclusion of sound effects, masks, filters, and face-swapping tools in selfie apps allows for the development of new and innovative special effects features. - **Lifestyle-focused Messaging Apps:** Messaging apps like LINE are expanding their services to offer lifestyle-focused offerings, indicating potential disruptions in the messaging app industry by catering to specific user preferences. ### Industries Being Reshaped - **Photo Editing Software:** The rise of customized selfie-editing features in apps like LINE's 'egg - Action Selfie Cam' presents opportunities for disruptive innovation in the photo editing software industry. - **Special Effects Technology:** The demand for expanded special effects features in selfie apps can drive disruptive innovation in the special effects technology industry to provide more advanced and realistic effects. - **On-demand Delivery Services:** LINE's venture into lifestyle-focused offerings, such as their on-demand delivery app 'LINE MAN,' demonstrates potential disruptions in the on-demand delivery services industry by established messaging app companies. ## Related on Trend Hunter - [Creative AI Editors](https://www.trendhunter.com/trends/selfyzai.md) - [Visual Timelapse Apps](https://www.trendhunter.com/trends/selfiestory.md) - [Imaginative Photo-Editing AI Tools](https://www.trendhunter.com/trends/youniverse.md) - [Efficient Photo-Enhancing Mobile Applications](https://www.trendhunter.com/trends/immersity-app.md) - [Customizable Content Effects](https://www.trendhunter.com/trends/google-5.md) - [AI Selfie Apps](https://www.trendhunter.com/trends/roast-my-selfie.md) - [Tech-Enhanced Content Platforms](https://www.trendhunter.com/trends/youcam-app-suite.md) - [Photo Redaction Tools](https://www.trendhunter.com/trends/camouflage-for-ios.md) - [In-App Face Swaps](https://www.trendhunter.com/trends/swapmyface.md)