# Life-Enhancing Senior Enterprises 'Action For Elders' is a CIC Tackling the Challenges of Old Age By Tiana Reid | Published 2012-03-06 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/action-for-elders References: [clearlyso](http://www.clearlyso.com/company/5287/Action) & [actionforelders](http://www.actionforelders.co.uk/) Founded in 2011, Action For Elders strives to enhance the general well-being of seniors through [exercise, healthy living](https://www.trendhunter.com/trends/envisage-initiative) and other methods. Aside from improving health and reducing fall rates, there is a psychological and mental component to the community interest company's (CIC) endeavors. By focusing on interaction, the organization [counters isolation](https://www.trendhunter.com/trends/morrisons-and-age-uk) as well as creates an environment in which seniors can foster self-respect and independence. "Action For Elders is a new 'not for profit' Social Enterprise and Charity formed to provide solutions to the major challenges facing society as longevity increases," write the organization on its website. "It’s [sic] objectives are to enhance well-being, bring respect, dignity and confidence into the lives of our elders and to ensure that older people have greater opportunities to enjoy their old age." **Contact Information** Action For Elders [website](http://www.actionforelders.co.uk/) Action For Elders on [Facebook](https://www.facebook.com/pages/Action4elders/215237671899033) Action For Elders on [Twitter](https://twitter.com/#!/Action4Elders) ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 11% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Enhancing Seniors' Well-being:** There is an opportunity for innovation in creating exercise and healthy living solutions that improve the overall well-being of seniors. - **Reducing Social Isolation in the Elderly:** Innovations that focus on creating social interactions and countering isolation can greatly improve the mental and psychological health of seniors. - **Promoting Independence and Self-respect for Seniors:** There is a need for innovative solutions that empower seniors and provide them with greater opportunities to enjoy their old age while maintaining their self-respect and independence. ### Who This Affects Most - **Senior Health and Wellness:** The senior health and wellness industry can benefit from disruptive innovations that offer exercise, healthy living, and social interaction solutions tailored to the needs of seniors. - **Community Interest Companies (cics):** As CICs focus on providing social benefits, there are opportunities for disruptive innovations that address the challenges facing seniors and promote their well-being. - **Non-profit and Charity Organizations:** Non-profit and charity organizations dedicated to improving the lives of seniors can pursue disruptive innovations that enhance seniors' well-being and promote independence. ## Related on Trend Hunter - [Ageism-Focused Work Pledges](https://www.trendhunter.com/trends/the-centre-for-ageing-better.md) - [Nonprofit-Backed Senior Social Apps](https://www.trendhunter.com/trends/senior-planet-community.md) - [Age-Inclusive Employee Programs](https://www.trendhunter.com/trends/aims-colorado.md) - [Senior Enrichment Programs](https://www.trendhunter.com/trends/art-windsoressex.md) - [AI-Driven AgeTech Consortiums](https://www.trendhunter.com/trends/agetech.md) - [Active Aging Programs](https://www.trendhunter.com/trends/arora.md) - [Elderly Wellness Monitoring](https://www.trendhunter.com/trends/callcare.md) - [Social Connection-Focused Initiatives](https://www.trendhunter.com/trends/loneliness-among-seniors.md) - [Wellness-Promoting Senior Health Programs](https://www.trendhunter.com/trends/kaia-health.md)