# Body-Based Typography This Action Font Video Shows Text in Motion By Hiroo Kida | Published 2012-09-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/action-font2 References: [youtube](http://www.youtube.com/watch?v=0g6UC2iTrF0) This video called Action font uses the human body for communication in a very literal way. The three people in the video each have quality martial arts skills. The first man seen is an extreme martial arts specialist; the second man is a parkour specialist and the woman is a rhythmic gymnast. They created a [unique font](https://www.trendhunter.com/trends/font-moodify) with their bodies that is used to convey birthday messages on [Facebook](https://www.trendhunter.com/trends/aipowered-animation). The project is both humorous and interesting. This is an inventive human body communication project by extreme martial artists. It is a case of [viral marketing by social media](https://www.trendhunter.com/trends/text2motionai) for martial arts culture. This will surely be popular with those looking to send out an extra-special birthday wish to their friends. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 34% | Activity: 85% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Body-based Communication:** Innovative use of the human body for typography creates an opportunity for disruptive marketing strategies. - **Alternative Typography:** Exploring unconventional mediums for typography challenges traditional design standards. - **Collaborative Typography:** Collaborating with unconventional specialists can lead to new and exciting typography projects. ### Sectors Adopting This - **Graphic Design:** Incorporating body-based typography into graphic design creates unique and eye-catching visuals. - **Social Media:** Using body typography for viral marketing strategies can increase engagement and generate buzz. - **Sports and Fitness:** Collaborating with athletes and gymnasts for innovative typography projects can create new opportunities for the sports industry. ## Related on Trend Hunter - [Playful Font-Associated Personalities](https://www.trendhunter.com/trends/adobe-acrobat.md) - [Typography Food Campaigns](https://www.trendhunter.com/trends/pumpui.md) - [Typographic Matchmaking Games](https://www.trendhunter.com/trends/font-connectoin.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Text-To-Video Animation Tools](https://www.trendhunter.com/trends/snippetsnap.md) - [Modular Typography Stamp Kits](https://www.trendhunter.com/trends/modular-typography-stamp-set.md) - [Typography Learning Games](https://www.trendhunter.com/trends/font-guesser.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md)