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# Inspiring Engineer Dolls
The Goldie Action Figure Doll Promotes Innovation and Creativity

By Laura McQuarrie | Published 2014-11-08 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/action-figure-doll
References: [gizmodiva](http://gizmodiva.com/other_stuff/goldie-doll.php) & [goldieblox](http://www.goldieblox.com/products/goldieblox_action_figure)

With so many of its toys designed to be dynamic, GoldieBox has finally introduced an [action figure doll](https://www.trendhunter.com/trends/venus-williams-barbie) that can keep up with whatever a creative young mind can create.

Goldie is a doll that's more about taking action than sitting on a shelf and looking pretty. Goldie wears a pair of practical purple overalls and a pair of sneakers, so that she can freely move her articulated hands, shoulders, hips and knees. The GoldieBlox Zipline Action Figure comes with a guide on how to put together a 13' zipline, so that Goldie can start breaking in some of the tools she comes with, like a mini wrench.

Physically, the doll is designed to promote a [positive body image](https://www.trendhunter.com/trends/autistic-barbie) and in terms of personality, you can see that Goldie has a determined smirk on her face, ready to tackle challenges without being afraid of mistakes.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 58% | Activity: 17% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Key Themes Behind This Trend

- **Stem-inspired Dolls:** Opportunity for toy manufacturers to create more dolls that encourage young girls to explore STEM and inspire creativity in their personal projects.
- **Articulated Action Figures:** Opportunity for toy companies to create a new line of poseable and articulated action figures for young children to play and learn from.
- **Female Empowerment Toy:** Opportunity for companies to create empowering dolls that promote strong women role models for young girls.

### Where This Applies

- **Toy Industry:** Toy manufacturers can capitalize on creating dolls and action figures that promote creativity, empowerment, and STEM learning for children.
- **Education Industry:** Educational companies can use toys such as GoldieBox to encourage creativity and promote STEM education for young children.
- **Media and Entertainment Industry:** The promotion of strong female characters in media and entertainment can inspire toy manufacturers to create dolls and toys that reinforce this positive messaging.

## Related on Trend Hunter

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- [Gender-Neutral Stroller Toys](https://www.trendhunter.com/trends/herotron.md)
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