# Smartwatch Shortcut-Programmed Buttons The Apple Watch Action Button Triggers Shortcuts By Amy Duong | Published 2022-11-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/action-button References: [theverge](https://www.theverge.com/23475900/apple-watch-ultra-action-button-of-the-month)  [Apple Watch Ultra](https://www.trendhunter.com/trends/apple-watch-ultra) highlights one of its most notable new features which is the Action Button. It is a programmable physical button that is only available to the Ultra iteration. It differs from other buttons including the side one but it is able to be programmed to do anything that users need. Seen at the side of the watch opposite the [digital crown](https://www.trendhunter.com/trends/apple-watch-series-10), resting right next to the speaker grille. It boasts a bright design in international orange, which is the same tone that is used by the aerospace industry to stand out against its surroundings. This is a nod to those that are most adventurous. It allows users the liberty to control the button to push their own goals or simplify day-to-day actions that are specific to them. Image Credit: The Verge, Amelia Holowaty ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 16% | Activity: 33% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Smartwatch Shortcut Buttons:** The trend of incorporating programmable physical buttons on smartwatches allows for greater customization and ease of access for users. - **Ultra-specific Customizations:** The trend of providing ultra-specific customizations, such as the Action Button on the Apple Watch Ultra, offers a more personalized user experience and can lead to increased customer satisfaction. - **Color Design as a Functional Element:** The trend of utilizing color design as a functional element, as seen with the bright international orange of the Apple Watch Ultra's Action Button, can make products more visually appealing and memorable to consumers. ### Industries Being Reshaped - **Wearable Technology:** The integration of programmable physical buttons into smartwatches presents an opportunity for innovation and differentiation within the wearable technology industry. - **Mobile Technology:** The trend of ultra-specific customizations on mobile devices, such as the Apple Watch Ultra's Action Button, offers opportunities for increased functionality and convenience. - **Product Design:** Using color design as a functional element, as seen with the Apple Watch Ultra's Action Button, can be applied to a variety of products and industries to enhance their visual appeal and usability. ## Related on Trend Hunter - [Extreme Adventurer Smartwatches](https://www.trendhunter.com/trends/apple-watch-ultra.md) - [Ruggedized Sustainable Smartwatches](https://www.trendhunter.com/trends/apple-watch-ultra-2.md) - [Rugged Satellite Connectivity Smartwatches](https://www.trendhunter.com/trends/apple-watch-ultra-3.md) - [Shortcut Button Smartphone Cases](https://www.trendhunter.com/trends/pitaka-pinbutton.md) - [Angled Dual-Display Smartwatches](https://www.trendhunter.com/trends/apple-watch-concept.md) - [Sleek Titanium Smartwatch Bands](https://www.trendhunter.com/trends/watch-ultra.md) - [Stealthy Smartwatch Finishes](https://www.trendhunter.com/trends/the-apple-watch-ultra-2.md) - [Sculptural Metallic Smartwatch Cases](https://www.trendhunter.com/trends/aulumu-a01-apple-watch-ultra-case.md) - [Visually Striking Watch Designs](https://www.trendhunter.com/trends/honor-watch.md)