# Action Advertising By Nigel Goodwin | Published 2006-06-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/action-advertising References: [adverbox](http://www.adverbox.com/2006/03/16/adidas-impossible-bus/) Why just tell people what you do when you can actually show them? Take this ad from [Adidas](https://www.trendhunter.com/trends/adidas-dubai)' "Impossible is Nothing" campaign as an example. Sure, the bus is plastered with the campaign's regular ads -- but check out the guy who's actually dragging the bus. Now that's what I call walking the talk. **Implications** - Taking [advertising to the streets](https://www.trendhunter.com/trends/gymbox-start-line) is a reaction to increasing protests around the world. More and more, people are occupying public space and re-appropriating traditional environments for alternative purposes -- whether it be for revolutions or for products. This trend translates into the fusion of [performance art, advertising and retail](https://www.trendhunter.com/trends/mwcurated) in order to catch the attention of a large segment of potential consumers. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 84% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Street Advertising:** Displaying ads on the streets as a form of performance art and retail for catching the attention of potential consumers. - **Authentic Advertising:** Showing rather than telling the uniqueness of a product through authentic and attention-grabbing displays. - **Crossover Advertising:** Fusing advertising with other forms of art or activism to create attention-grabbing and thought-provoking campaigns. ### Where This Applies - **Advertising:** Incorporating creativity and authenticity in traditional advertising to make it more interesting and impactful on potential consumers. - **Performance Art:** Exploring the potential of advertising as a form of performance art to evoke emotions and spread awareness about different issues. - **Retail:** Using creative and unconventional street displays to attract the attention of potential customers and increase sales. ## Related on Trend Hunter - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md)