# Naturally Formulated Energy Drinks The Acti+ Clean Energy Drink Has Nootropics and Zero Sugar By Michael Hemsworth | Published 2024-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/acti-clean-energy-drink References: [foodbev](https://www.foodbev.com/news/acti-introduces-new-clean-energy-drink-flavour/) & [acti-plus](https://acti-plus.co.uk)  The Acti+ clean energy drink is being reintroduced into the UK market with a new flavor and branding to provide consumers with a refreshment that checks all the boxes for their nutritional requirements. The drink comes in Peach & Apricot and Strawberry & Dragonfruit flavor options, which are both formulated with 80mg of caffeine, [nootropic ingredients](https://www.trendhunter.com/trends/drink-for-productivity) like Korean ginseng extract, eight vitamins and minerals, and [zero sugar](https://www.trendhunter.com/trends/sati-slim). The drinks are sweetened with stevia and reported to deliver a [clean energy boost](https://www.trendhunter.com/trends/klar-energy) that won't lead to an abrupt crash later on. Chief Marketing Officer Barnaby Hughes spoke on the Acti+ clean energy drink saying, "Traditional energy drinks are laden with sugar, and artificial ingredients and preservatives that half of us can’t even pronounce. With Acti+, we say ‘enough’ to shouty, sugary, artificial energy drinks that don’t support consumer health goals, as we look to disrupt the industry with a delicious and truly healthy product for the discerning energy drink consumer.” ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 61% | Activity: 76% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Sugar-free Energy Drinks:** Products that offer energy boosts without sugar cater to the health-conscious consumer market. - **Nootropic Beverage Ingredients:** Incorporating cognitive-enhancing ingredients in drinks appeals to consumers seeking multi-functional benefits. - **Natural Sweeteners in Beverages:** Utilizing sweeteners like stevia in beverages meets the demand for natural and low-calorie alternatives. ### Sectors Adopting This - **Health and Wellness:** The shift towards healthier energy drinks aligns with the growing health and wellness industry trends. - **Functional Beverages:** Energy drinks with added nootropic ingredients fall into the expanding category of functional beverages. - **Natural Food and Drink:** Using all-natural ingredients taps into the burgeoning market for natural food and drinks. ## Related on Trend Hunter - [Functional Focus-Improving Drinks](https://www.trendhunter.com/trends/nootropic-clean-energy-drink.md) - [Refreshing Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/citrus-freeze.md) - [Nootropic Productivity Drinks](https://www.trendhunter.com/trends/productivity-drink.md) - [Free-From Energy Drinks](https://www.trendhunter.com/trends/virtue-clean-energy-drink.md) - [Natural Caffeine Energy Drinks](https://www.trendhunter.com/trends/c4-smart-energy-drinks.md) - [Alternative Energy Drinks](https://www.trendhunter.com/trends/avvika.md) - [Refreshing Functional Beverages](https://www.trendhunter.com/trends/focusaid-watermelon-mint.md) - [Uncompromising Energy Drinks](https://www.trendhunter.com/trends/oasis-energy-drink.md) - [Plant-Powered Energy Shots](https://www.trendhunter.com/trends/clean-energy-shot.md)