# Shredding Billboard Campaigns Act Responsible Promotes Its 'Great Ads for Good Causes' Exhibit By Meghan Young | Published 2015-06-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/act-responsible References: [adeevee](http://www.adeevee.com/2015/06/act-responsible-the-shredder-print/) The Act Responsible ad campaign is bound to strike a cord with more than a few people. Consumers are constantly inundated with [advertisements that sell a vision](https://www.trendhunter.com/trends/which-launches-a-festive-campaign) of a lifestyle many people aspire to. Yet the campaigns being featured at the Act Responsible exhibit focuses on the other side of the industry, the on trying to make a difference in the world. Features 'Great Ads for Good Causes,' the Act Responsible campaign depicts how advertising has the power to end pollution, killing and violence. It promotes [awareness of these concerns](https://www.trendhunter.com/trends/this-is-not-a-home) and more to people who would otherwise be living in a pleasant state of oblivion while others suffer horrendously. The Act Responsible campaign was created by [Windsor](https://www.trendhunter.com/trends/windsor-canadian-whisky) an ad agency based in Paris, France. It was art directed by Christophe Provost. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 56% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Why This Trend Is Growing - **Socially Conscious Advertising:** Opportunity for companies to use advertising as a tool for promoting social causes and making a positive impact on the world. - **Awareness Marketing:** Utilizing advertising campaigns to raise awareness about important issues and encourage action among consumers. - **Empathy-driven Advertising:** Creating advertising campaigns that evoke empathy and inspire individuals to take action towards solving societal problems. ### Industries Being Reshaped - **Advertising:** The advertising industry can capitalize on the trend towards socially responsible campaigns to create impactful advertising that resonates with consumers. - **Nonprofit:** Nonprofit organizations can leverage the power of advertising to reach a wider audience and garner support for their causes. - **Marketing:** Marketing professionals can incorporate awareness marketing strategies into their campaigns to engage consumers on a deeper level and drive social change. ## Related on Trend Hunter - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Social Responsibility-Aligned Corporate Marketing](https://www.trendhunter.com/trends/goodbrand-impact.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Love-Centric Public Service Announcements](https://www.trendhunter.com/trends/love-has-no-labels1.md)