# Age-Defying Commercials Kiehl's Act Any Age Social Media Campaign is Playfully Liberating By Meghan Young | Published 2015-05-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/act-any-age References: [fubiz.net](http://www.fubiz.net/en/2015/05/22/people-dancing-to-the-age-they-feel-not-the-age-they-are/) & [actanyage](http://www.actanyage.com/) It's not uncommon to hear a parent scold their child into 'acting their age,' yet [Kiehl](https://www.trendhunter.com/trends/skinvestment) has created a [social media campaign](https://www.trendhunter.com/trends/i-play-beauty-campaign) around the idea that it's ok to 'Act Any Age.' Playfully liberating to people from all walks of life, this campaign is accompanied by a fun commercial that captures people picking out what age they relate to in the form of helium balloons and dancing in the frame. Without making an obvious connected between the [brand's skincare line](https://www.trendhunter.com/trends/kiehls-response) and the idea of forever staying young, the Act Any Age campaign has an authentic air many will relate to. In fact, this sentiment can easily be embraced in a number of ways, not just through dance. It will be interesting to see if Kiehl's continues to adopt this theme. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 78% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Act Any Age Marketing:** The Act Any Age campaign has the potential to disrupt traditional age-based marketing by advocating for people of all ages to embrace a youthful mindset. - **Authentic Marketing:** The Act Any Age campaign's authentic approach to advertising may encourage more brands to incorporate genuine, relatable messaging in their campaigns. - **Age-positive Messaging:** The Act Any Age campaign's age-positive messaging could inspire a trend towards inclusivity and positivity across all industries that target specific age groups. ### Where This Applies - **Skincare:** The skincare industry has the opportunity to embrace age-positive messaging, as Kiehl's Act Any Age campaign shows the power of authenticity and relatability in marketing to consumers of all ages. - **Fashion:** The fashion industry can look to Kiehl's Act Any Age campaign as an example of how messaging that promotes inclusivity and positivity towards all age groups can resonate with consumers. - **Beauty:** The beauty industry can incorporate an age-positive message in their marketing campaigns to combat ageism and appeal to a diverse audience. ## Related on Trend Hunter - [Age-Celebrating Beauty Campaigns](https://www.trendhunter.com/trends/becauseofmyage.md) - [Pro-Aging Campaigns](https://www.trendhunter.com/trends/give-us-the-finger.md) - [Youthful Ice Cream Campaigns](https://www.trendhunter.com/trends/breyers-carbsmart.md) - [Responsible Skincare Campaigns](https://www.trendhunter.com/trends/drunk-elephant-please-enjoy-responsibly.md) - [Skincare Investment Campaigns](https://www.trendhunter.com/trends/skinvestment.md) - [Gen X Beauty Campaigns](https://www.trendhunter.com/trends/up-next-campaign.md) - [Celebratory Midlife Campaigns](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Elder Athlete-Supported Serum Campaigns](https://www.trendhunter.com/trends/longevity-serum.md)