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# Hard Shell Acrylic Purses
Anthropologie's Selection of Patterned Handbags is Compact and Durable

By Kalin Ned | Published 2018-03-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/acrylic-purse
References: [anthropologie](https://www.anthropologie.com/search?q=lucite+clutch&sayt=true)

Anthropologie adopts a simple rectangular design for its stylish and practical acrylic purse line-up. The three variations offer a removable chain strap, a push-lock closing mechanism, premium silk lining and a hard shell exterior that ensures the consumer's possessions are kept out of harm's way.

The lucite clutch's dimensions make the product perfect for a night out. The striped designs of the acrylic purses also induce the aesthetic of a fashion-forward and "of-the-moment statement piece."

The first one in the handbag line-up is the 'Striped Lucite Clutch.' In addition to the stripes that vary in color and size, the design incorporates occasional gold glitter hits. The Piano handbag is a more subdued and uniform black & white pattern option, while the Sunset hard shell acrylic purse is the epitome of a "dramatic splash of color."

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 72% | Activity: 16% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Hard Shell Acrylic Purses:** Anthropologie's practical and durable hard shell acrylic purses offer a disruptive innovation opportunity for the fashion accessories industry, particularly for night-time event goers and trend-setters.
- **Compact Handbags:** Compact rectangular handbags, such as Anthropologie's acrylic purses, are a trend that fosters disruptive innovation opportunities for designers, manufacturers, and marketers that cater to the fast-paced and minimalistic consumer lifestyle.
- **Patterned Handbags:** Anthropologie's patterned acrylic purses are a trend that unlocks disruptive innovation opportunities to create affordable and eco-friendly leather alternatives that cater to the fashion-forward, eco-conscious, and socially responsible consumer.

### Sectors Adopting This

- **Fashion Accessories:** Anthropologie's hard shell acrylic purses represent a trend that opens up disruptive innovation opportunities for designers, manufacturers, and marketers that specialize in fashion accessories, particularly handbags.
- **Fashion Retail:** Anthropologie's hard shell acrylic purses are a disruptive trend that unlock innovation opportunities for fashion retail companies, particularly those that cater to consumers who value practicality, durability, and design in their fashion accessories.
- **Sustainable Fashion:** Anthropologie's patterned acrylic purses showcase a trend that unlocks disruptive innovation opportunities for sustainable fashion entrepreneurs, specifically those that offer environmentally friendly and vegan alternatives to traditional leather handbags.

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