# Acquired Tech Outerwear Labels Moncler Recently Bought Stone Island for $1.4 Billion By Amy Duong | Published 2020-12-08 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/acquired-tech-outerwear References: [highsnobiety](https://www.highsnobiety.com/p/moncler-stone-island-acquisition/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+highsnobiety%2Frss+%28Highsnobiety.com+-+Online+Streetwear+Magazine%29) Luxury outerwear brand [Moncler](https://www.trendhunter.com/trends/moncler-and-jw-anderson) acquired tech outerwear label [Stone Island](https://www.trendhunter.com/trends/stone-island-expands) recently for $1.4 billion. The two brands have plans to function as autonomous brands, whilst sharing information on both American and Asian markets. This works towards the mission of elevating their DTC channels to cater to the luxury market. Both of the Italian brands have grown immensely in the past years. CEO and Chairman of Stone Island, Carlo Rivetti states, "Remo and I have decided to combine forces and visions to meet together and with greater strength than ever the challenges we all face. We share the same roots, similar entrepreneurial journeys, and the utmost respect for the profound values of our brands and our people. And we are Italians." Image Credit: Moncler ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 66% | Activity: 45% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Autonomous Brands:** The acquisition of tech outerwear label Stone Island by Moncler opens up opportunities for the brands to operate on their own while still sharing market information. - **DTC Channels:** Moncler and Stone Island can leverage their acquisition to enhance their direct-to-consumer channels, catering to the luxury market more effectively. - **Tech Outerwear:** The acquisition highlights the growing trend of merging fashion and technology, creating disruptive innovation opportunities for the outerwear industry. ### Where This Applies - **Luxury Fashion:** The acquisition between Moncler and Stone Island has implications for the luxury fashion industry, presenting opportunities for collaboration and growth. - **Direct-to-consumer:** Both Moncler and Stone Island can capitalize on their acquisition to further develop their direct-to-consumer strategies and enhance customer experiences. - **Fashion Technology:** The merger between tech outerwear labels Moncler and Stone Island paves the way for disruptive innovation in the fashion technology sector. ## Related on Trend Hunter - [Luxury Flagship Openings](https://www.trendhunter.com/trends/stone-island-expands.md) - [Satellite Imagery Winter Wear](https://www.trendhunter.com/trends/stone-island-earth-mapping-camouflage.md) - [Subterranean-Inspired Outerwear](https://www.trendhunter.com/trends/stone-island-marina-aw25.md) - [Metal-Infused Jackets](https://www.trendhunter.com/trends/stone-islands-metal-mesh-jacket.md) - [Brand Heritage Exhibitions](https://www.trendhunter.com/trends/archival-exhibition.md) - [Fashion-Forward Insulated Jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson.md) - [Premium Technical Cardigans](https://www.trendhunter.com/trends/presidents-knit.md) - [Sporty Luxurious Down Jackets](https://www.trendhunter.com/trends/inter-milan-1.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md)