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# Hard-Wearing Streetwear Lugs
Samuel Ross Teases the New A-Cold Wall X Timberland Collaboration

By Niko Pajkovic | Published 2022-09-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/acold-wall-x-timberland
References: [highsnobiety](https://www.highsnobiety.com/p/a-cold-wall-timberland-3-eye-classic-lug-shoe/) & [timberland](http://timberland.com)

Footwear designer Samuel Ross has teamed up with fashion label [Timberland](https://www.trendhunter.com/trends/reimagined-boot) to launch A-Cold Wall x Timberland [3-Eye Classic Lug](https://www.trendhunter.com/trends/toya-horiuchi-timberland). The new shoe offers a reimagined take on Timberland's 3-Eye Classic Lug -- a unique silhouette for Ross to remake, considering most shoppers associate Timberland with its iconic six-inch boot.

Currently, the new shoe has only been teased by Ross on his Instagram. But based on these early teaser images, it appears the revamped 3-Eye Classic Lug has been made to be extra hard-wearing. The all-black shoe features a GORE-TEX tag on the side and appears to come equipped with a ripstop fabric along its uppers.

The new A-Cold Wall x Timberland collaboration marks yet another high-profile partnership for Ross, who has previously worked with big-name brands such as Nike, [Dr. Martens](https://www.trendhunter.com/trends/nanamica-and-dr-martens), and ROA.

Image Credit: Timberland

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 42% | Activity: 66% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Hard-wearing Streetwear Lugs:** The new collaboration between Samuel Ross and Timberland offers an opportunity for a unique take on extra durable streetwear footwear.
- **Reimagined Classics:** The A-Cold Wall x Timberland 3-Eye Classic Lug represents a trend in updating classic designs with a contemporary twist.
- **High-profile Collaborations:** The team up between Samuel Ross and Timberland is just one example of the current trend of fashion designers partnering with established brands for innovative new products.

### Who This Affects Most

- **Fashion:** The fashion industry can capitalize on the trend of reinterpreting classic pieces with collaborations between designers and brands.
- **Footwear:** The new hard-wearing streetwear lugs offer an opportunity for innovation in footwear design.
- **Outdoor Gear:** The inclusion of GORE-TEX and ripstop fabric in the new A-Cold Wall x Timberland collaboration create an opportunity for disruptive innovation in outdoor gear technology.

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