# Minimal Underwear Collections Acne's Underwear Collection Gets Back to the Basics By Vasiliki Marapas | Published 2014-10-17 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/acne-underwear References: [refinery29](http://www.refinery29.com/acne-underwear-collection) & [acnestudios](http://www.acnestudios.com/) Swedish brand [Acne](https://www.trendhunter.com/trends/first-aid-beauty-debuts) has released its first acne underwear collection. As Refinery29 puts it, the Stockholm-based company is "basic" in the best way possible. While most underwear brands design lacy, frilly and skimpy options, Acne goes in the opposite direction, opting for neutral, skin-colored underwear. Creative director Jonny Johansson explains that, "underwear should be beige or skin-colored, because I prefer no underwear." Unfortunately, as much as some of us would like to go commando all the time, underwear is a pretty necessary evil. The collection is comprised of four [men's styles](https://www.trendhunter.com/trends/mens-essentials), including two briefs (one of which is high-waisted). This underwear will definitely stick out amongst the [Victoria Secret](https://www.trendhunter.com/trends/victorias-secret-1)-style pairs you have in your underwear drawer! ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 96% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Basic Underwear Designs:** Disruptive innovation opportunity: Designing underwear collections that prioritize simplicity and comfort over lacy and frilly options. - **Neutral Color Palette:** Disruptive innovation opportunity: Creating underwear collections that feature skin-colored options, offering a more natural and invisible look under clothing. - **Alternative Underwear Styles:** Disruptive innovation opportunity: Introducing unique and non-traditional underwear styles, such as high-waisted briefs, to cater to different preferences and body types. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Building a brand that offers minimalist underwear collections as an alternative to traditional and more extravagant lingerie options. - **Apparel Manufacturing:** Disruptive innovation opportunity: Partnering with designers to produce underwear lines that prioritize comfort, simplicity, and inclusivity in design and materials. - **E-commerce:** Disruptive innovation opportunity: Creating online platforms that curate and sell underwear collections that cater to diverse style preferences, including basic designs and skin-colored options. ## Related on Trend Hunter - [Cotton Underwear Essentials](https://www.trendhunter.com/trends/signature-cotton-collection.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Chic Sustainable Underwear Brands](https://www.trendhunter.com/trends/sustainable-underwear-brand.md) - [Dessert-Hued Underwear Ranges](https://www.trendhunter.com/trends/stripe-stare-chocolate-collection.md) - [Bold Statement Boxers](https://www.trendhunter.com/trends/royalty-boxer-briefs.md) - [Velvety Soft Mens Undergarments](https://www.trendhunter.com/trends/skims-men.md) - [Seamless Chafe-Prevention Undergarments](https://www.trendhunter.com/trends/noosh.md) - [Luxe Cartoon-Adorned Apparel](https://www.trendhunter.com/trends/moonmin.md) - [Comfortable Women's Liners](https://www.trendhunter.com/trends/legging-liners.md)