# Acne-Treating Cleansing Pastes The New Kiehl's Cleanser Doubles as a Spot Treatment and Face Mask By Laura McQuarrie | Published 2025-06-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/acne-treating-cleansing-paste References: [finance.yahoo](https://finance.yahoo.com/news/daesangs-jongga-partners-michelin-3-000000539.html) & [kiehls](https://www.kiehls.com/)  Acne-prone skin often benefits from a multifaceted approach, and the new [Kiehl's](https://www.trendhunter.com/trends/medicated-moisturizer) Acne-Treating Cleansing Paste is not just a cleanser but also an [overnight spot treatment](https://www.trendhunter.com/trends/powdertocream-concentrate) and a 10-minute face mask. This [all-in-one paste](https://www.trendhunter.com/trends/hysac-collection) is a solution for effectively drying out pimples without leaving skin feeling uncomfortable, dry and stripped as a result. This multipurpose skincare paste treats acne blemishes and prevents new breakouts with hero ingredients like purifying charcoal, Kaolin clay, 2% salicylic acid, cica and glycerin to soothe and support the moisture barrier. With this triple-use product, users noted its ability to target four types of acne in days (papules, pustules, whiteheads and blackheads) and 100% saw clearer skin in four weeks. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 28% | Activity: 32% | Freshness: 45% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multipurpose Skincare Solutions:** Combining multiple skincare benefits into a single product offers consumers a streamlined approach to acne treatment, addressing user demands for convenience without compromising effectiveness. - **Natural and Effective Ingredients:** The integration of naturally derived ingredients such as charcoal and Kaolin clay with clinical actives supports consumer interest in skin-friendly, effective acne treatments. - **Customized Acne Treatments:** Tailoring skincare products to address multiple acne forms highlights the move towards personalized, targeted skincare solutions that adapt to different user needs. ### Industries Being Reshaped - **Skincare and Beauty:** Evolving consumer preferences for hybrid skincare products propel innovation in formulations that offer versatility and targeted treatment options. - **Natural Cosmetics:** Demand for products that incorporate natural, effective ingredients like charcoal and clay promotes development within the natural cosmetics sector. - **Personalized Healthcare:** The rise of customizable solutions in acne treatment reflects broader trends in personalized healthcare, catering to diverse skin challenges with targeted interventions. ## Related on Trend Hunter - [Overnight Pimple Pastes](https://www.trendhunter.com/trends/pimple-paste.md) - [Sulfur-Infused Foaming Cleansers](https://www.trendhunter.com/trends/eradikate.md) - [Clay Spot Treatments](https://www.trendhunter.com/trends/sulfur-spot-treatment.md) - [Soothing Acid-Based Cleansers](https://www.trendhunter.com/trends/peace-out-2.md) - [Clinical-Strength Clarifying Masks](https://www.trendhunter.com/trends/clearly-breakout-mask.md) - [Daily Acne-Targeting Skincare Products](https://www.trendhunter.com/trends/acne-awareness-month.md) - [Compostable Blemish Pads](https://www.trendhunter.com/trends/acne-clearing-pads.md) - [Sulfur Spot Treatments](https://www.trendhunter.com/trends/sulfur-spot-treatments.md) - [Unique Skin Spot Treatments](https://www.trendhunter.com/trends/powdertocream-concentrate.md)