# Branded Oversized Scarves Acne Studio's Wool Scarf is Available in Three Colorways By Ell Smith | Published 2017-11-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/acne-studios-wool-scarf References: [hypebae](https://hypebae.com/2017/11/acne-studios-toronty-logo-scarf) & [acnestudios](http://www.acnestudios.com/us/en/toronty-logo/27N176-902.html) Acne Studio's [wool scarf](https://www.trendhunter.com/trends/wool-knit) was designed to keep consumers warm and stylish this winter season, through offering a garment that provides optimal coverage. The fashionably oversized scarf protects one's neck against the harsh winter winds, while boasting a stylish aesthetic that'll encourage one to bundle up. The scarf is available in three colors, including gray, pink and blue, promising a color palette that'll complement anyone's personal style. Complete with bold branding that reads "Acne Studios," this winter necessity offers wearers a chance to flaunt their seasonal outfits. Released just in time for the holiday season, this gorgeous oversized scarf provides an opportunity to elevate any [winter wardrobe](https://www.trendhunter.com/trends/fall-and-winter-line), through offering an accessory that's both street-ready and party-ready. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 57% | Activity: 51% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Oversized Scarves:** The trend of oversized scarves provides an opportunity for fashion brands to offer consumers functional yet stylish winter accessories. - **Winter Fashion:** The trend of winter fashion creates disruptive innovation opportunities for brands to design garments that are both warm and fashionable. - **Branded Accessories:** The trend of branded accessories allows companies to incorporate their logos on functional items, offering a chance to enhance brand visibility. ### Where This Applies - **Fashion:** The fashion industry can capitalize on the trend of oversized scarves by creating innovative designs that are both fashionable and functional. - **Textile:** The textile industry has an opportunity to produce high-quality fabrics that provide optimal coverage and warmth in oversized scarves. - **Marketing and Branding:** The marketing and branding industry can assist fashion brands in creating memorable and impactful branded accessories, helping them stand out in the market. ## Related on Trend Hunter - [Cozy Scarf Coats](https://www.trendhunter.com/trends/scarf-coat.md) - [Luxe Cartoon-Adorned Apparel](https://www.trendhunter.com/trends/moonmin.md) - [In-Between Seasonal Apparel](https://www.trendhunter.com/trends/laolao-studios.md) - [Aromatic Winter Scarves](https://www.trendhunter.com/trends/ricola-capsule.md) - [Fashion-Forward Blankets](https://www.trendhunter.com/trends/bold-blanket.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Refined Festive Streetwear Staples](https://www.trendhunter.com/trends/axel-arigato-4.md) - [Lounge-Focused Winter Wear](https://www.trendhunter.com/trends/lounge-club-collection.md) - [Oversized Winter Fashion Collections](https://www.trendhunter.com/trends/american-symphony.md)