# Sculptural Yellow-Clad Retail Stores Acne Studios' West Hollywood Store Features a Yellow Interior By Ell Smith | Published 2018-03-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/acne-studios-west-hollywood-store References: [dezeen](https://www.dezeen.com/2018/03/26/acne-studios-yellow-store-interior-west-hollywood-los-angeles/) & [acnestudios](https://www.acnestudios.com/ca/en/home?gclid=Cj0KCQjwtOLVBRCZARIsADPLtJ0BSkxZ4WQXYc011qnC2NwJceC7mM9VBzVKDv_JN7LyOfJk7rqS7VcaAm2CEALw_wcB) [Acne Studios](https://www.trendhunter.com/trends/moonmin)' West [Hollywood](https://www.trendhunter.com/trends/caf-goldie) store has been updated to feature an electric "pale acid yellow" colorway, and a [sculptural fitting room](https://www.trendhunter.com/trends/proenza-schouler1) that was designed by the artist Daniel Silver. The updated store is on Melrose Avenue in Los Angeles and is the brand's second L.A-based location. The yellow coloring covers both the walls and the ceilings, making for a tonal and eclectic environment for shoppers to immerse themselves in. Most notably, is the sculpture that doubles as a fitting room that's situated in the middle of the store. It's comprised of cashmere panels and complete with vibrant geometric patterns that offer a contrast to the walls. According to Jonny Johansson, Acne's creative director, "the structure feels alive, and sets the mood for the whole location." Image Credit: Dan Howarth ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 21% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Electric Colorway Retail Design:** Acne Studios' use of an electric 'pale acid yellow' in their West Hollywood store sets a new trend in retail design for bolder color choices. - **Art Installation as Retail Fixture:** The incorporation of a sculptural fitting room designed by artist Daniel Silver highlights the trend of retail stores incorporating art installations as fixtures. - **Tonal and Eclectic Retail Experience:** Acne Studios' use of a tonal and eclectic environment in their West Hollywood store sets a trend for creating a shopping experience that immerses the customer beyond just the products. ### Where This Applies - **Fashion Retail:** This trend of using bold colors and art installations can be adopted by fashion retailers to create a unique in-store experience for customers. - **Home Decor:** Home decor retailers can use the trend of tonal and eclectic environments to create an immersive shopping experience for their customers. - **Museum Shops:** Museum shops can use the trend of incorporating art installations as retail fixtures to create a unique shopping experience that aligns with the museum's brand. ## Related on Trend Hunter - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Distinctive Luxury Retail Spaces](https://www.trendhunter.com/trends/jacquemus-boutique.md) - [Pastel Palette Retail Stores](https://www.trendhunter.com/trends/aro-archive.md) - [Autoshop-Transformed Skincare Boutiques](https://www.trendhunter.com/trends/malingoetz-1.md) - [Colorfully Immersive Retail Experiences](https://www.trendhunter.com/trends/athletic-propulsion-labs-store.md) - [Flagship Store Designs](https://www.trendhunter.com/trends/stocker-lee-architetti.md) - [California-Inspired Gallery-Style Stores](https://www.trendhunter.com/trends/frame-store.md) - [Vibrant Colorful Retail Spaces](https://www.trendhunter.com/trends/our-place-2.md) - [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md)