# Swedish Folklore-Inspired Fashion Acne Studios' Spring/Summer 2018 Line is Chromatic & Print-Heavy By Kalin Ned | Published 2018-04-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/acne-studios-springsummer1 References: [hypebeast](https://hypebeast.com/2018/4/acne-studios-midsummer-mystic-collection) & [acnestudios](https://www.acnestudios.com/uk/en/man/midsummer-mystic/) [Acne Studios](https://www.trendhunter.com/trends/moonmin)' Spring/Summer 2018 capsule is heavily influenced by motifs that are derived from Swedish folklore. Dubbed 'Midsummer Mystic,' the fashion collection is identified by vibrant coloring, tribal-inspired prints, theme-appropriate symbolism and overall [breezy, lightweight silhouettes](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025). The label seamlessly introduces hints of psychedelia in its 2018 capsule to appeal to a larger audience. Acne Studios' Spring/Summer 2018 collection is comprised out of boxy sweatshirts, hoodies, printed beach shorts, t-shirts and more. Boasting illustrations of animals that are commonly found in Sweden -- like elk, geese, herring and crayfish, the Midsummer Mystic collection entertains a truly unique vibe with its folklore-inspired ensembles. The pieces in the Spring/Summer collection go smashingly well together, however, the clothing is bold enough to create a noticeable contrast outside of capsule-exclusive outfits. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 80% | Activity: 71% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Folklore-inspired Fashion:** There is an opportunity for fashion brands to incorporate traditional cultural motifs and symbols into their designs to create unique and eye-catching collections. - **Psychedelic Prints and Colors:** Fashion designers can experiment with bold and vibrant colors and trippy prints to stand out among competitors and appeal to a younger audience. - **Capsule Collections:** Creating limited edition capsule collections with a distinct concept and theme can generate buzz and attract loyal customers. ### Where This Applies - **Fashion:** The fashion industry can incorporate traditional cultural symbols and psychedelic prints to create unique collections and appeal to a younger audience. - **Design:** Designers can experiment with incorporating traditional cultural motifs and symbols into their designs to create a fresh and unique aesthetic. - **Retail:** Retailers can create buzz and attract customers by offering limited edition capsule collections with a distinct concept and theme. ## Related on Trend Hunter - [Year-of-the-Horse Fashion](https://www.trendhunter.com/trends/year-of-the-horse-ss26.md) - [Luxe Cartoon-Adorned Apparel](https://www.trendhunter.com/trends/moonmin.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Collegiate-Style Winter Scarfs](https://www.trendhunter.com/trends/acne-studios-6.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md) - [Collaboration Springtime Fragrances](https://www.trendhunter.com/trends/acne-studios-par-frederic-malle.md)