# Fembot-Inspired Retail Stores The Acne Studios Flagship Store in Milan is Futuristic and Feminine By Mary Van Puymbroeck | Published 2017-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/acne-studios-flagship-store References: [dezeen](https://www.dezeen.com/2017/07/09/acne-studios-opens-pink-ceilinged-flagship-store-milan-brera-interior-design/) & [designboom](http://www.designboom.com/architecture/acne-studios-milan-flagship-brera-opens-07-10-2017/) The newly unveiled Acne Studios Flagship Store in Milan's Brera district features a futuristic, and feminine design. Symmetry and contrasting textures works to give the space a futuristic feel while a pink ceiling and vast row of arched windows gives the retail store a feminine touch. The shape of the windows is mirrored on the opposing wall with stainless steel archways to give the space visual continuity. Concrete benches deliver a sense of weight to the space and are described by Acne as "ancient monuments." Creative director Jonny Johansson commissioned an impressive lighting fixture called 'The Mega.' This futuristic fixture is attached to the pink ceiling and made from polished aluminium. The Mega is actually comprised of multiple units that maintain a consistent level of light from day to night. Daylight floods into the Acne Studios flagship store because of its two walls of windows, but light levels change in the evening. Additionally, the Mega ensures the store is evenly illuminated throughout the day and night. Photo Credits: [dezeen](https://www.dezeen.com/2017/07/09/acne-studios-opens-pink-ceilinged-flagship-store-milan-brera-interior-design/), [designboom](http://www.designboom.com/architecture/acne-studios-milan-flagship-brera-opens-07-10-2017/) ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 73% | Activity: 76% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Fembot-inspired Retail Store Design:** Retail stores are increasingly harnessing the power of feminine and futuristic design elements to create compelling spaces with a touch of rebellion. - **Customized Lighting Fixtures for Retail Spaces:** Brands are creating customized lighting fixtures for their retail spaces that not only provide adequate illumination, but also serve as art pieces and design elements. - **Contextual Retail Design:** Brands are increasingly investing in contextual retail design that reflects their brand image and provides a unique shopping experience for customers. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can incorporate femme and futuristic design elements and customized lighting fixtures to create immersive retail spaces that showcase their products and create an engaging shopping experience for customers. - **Interior Design:** Interior designers can work with retailers to create contextual retail design that reflects their brand image and provides a unique and memorable shopping experience for customers. - **Lighting Design:** Lighting designers can create customized retail lighting fixtures that serve as both functional and aesthetic elements in retail spaces, reflecting the brand image and creating a unique ambiance for shoppers. ## Related on Trend Hunter - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md) - [Lightness-Themed Womenswear Boutiques](https://www.trendhunter.com/trends/one-by-one-1.md) - [Futuristic Phone Accessories Stores](https://www.trendhunter.com/trends/phone-accessories-store.md) - [California-Inspired Gallery-Style Stores](https://www.trendhunter.com/trends/frame-store.md) - [Mumbai Futuristic Fashion Boutiques](https://www.trendhunter.com/trends/nezo.md) - [Raw Architecture-Inspired Retail Interiors](https://www.trendhunter.com/trends/balenciaga-flagship-store.md) - [Flagship Store Window Designs](https://www.trendhunter.com/trends/6a-architects.md) - [Curated Intimate Retail Experiences](https://www.trendhunter.com/trends/alaa-flagship-store.md) - [Flagship Store Designs](https://www.trendhunter.com/trends/stocker-lee-architetti.md)