# Mammoth Shoes Drool Over the Acne Pre-Fall 2010 Collection By Zoe Badley | Published 2010-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/acne-pre-fall-2010 References: [setyourstyle](http://www.setyourstyle.com/post/accessories/new-acne-wedges-boots-fw-2010.html) & [nitrolicious](http://www.nitrolicious.com/blog/2010/02/05/acne-pre-fall-2010-shoes/) [Acne](https://www.trendhunter.com/trends/acne-studios-6) has done it again. Ever since last year, it seems everyone and their mother has been smitten over Acne’s Atacoma Black Metal wedges when they first hit the market. Now, it’s the pre-fall 2010 collection that’s putting it to shame. Designer Jonny Johansson is introducing [fur, suede](https://www.trendhunter.com/trends/fuzzy-collection), the brightest shade of purple ever and continuing the oh-so popular [chunky wedge](https://www.trendhunter.com/trends/wedge-collections) for the pre-fall season. Time to start saving for their release as these shoes will most likely run for more than $500 USD. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 85% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Statement Footwear:** Designers are incorporating bold colors and textures into footwear, presenting opportunities for disruptive innovation in materials and manufacturing techniques. - **Continued Wedge Popularity:** Chunky wedges are still popular, creating opportunities for disruptive innovation in design and customization options. - **Luxury Shoe Prices:** High-end shoe prices continue to rise, indicating potential opportunities for disruptive innovation in affordable luxury footwear options. ### Industries Being Reshaped - **Footwear Manufacturing:** Incorporating eco-friendly and sustainable materials into footwear manufacturing could provide a disruptive edge for companies. - **Fashion and Retail:** New e-commerce business models, such as subscription-based shoe services, could disrupt the traditional retail industry for footwear. - **Textile Production:** The demand for unique and high-quality materials for luxury footwear presents opportunities for disruptive innovation in textile production and sourcing techniques. ## Related on Trend Hunter - [Bulbous Platformed Fashion Boots](https://www.trendhunter.com/trends/alaska-boot.md) - [Sleek Hybrid Boot Mules](https://www.trendhunter.com/trends/yohji-yamamoto-2.md) - [Fuzzy Dynamic Collaborative Footwear](https://www.trendhunter.com/trends/five-finger-shoe.md) - [Chunky Hybrid Boot Mules](https://www.trendhunter.com/trends/y3-kyasu-overboot.md) - [Collegiate-Style Winter Scarfs](https://www.trendhunter.com/trends/acne-studios-6.md) - [Reworked Heritage Boots](https://www.trendhunter.com/trends/acne-studios-x-timberland.md) - [Stylish Wedge Winter Boots](https://www.trendhunter.com/trends/wedge-collections.md) - [Fuzzy Footwear Collections](https://www.trendhunter.com/trends/fuzzy-collection.md) - [Stiletto Knee-High Suede Boots](https://www.trendhunter.com/trends/anatomic-slipon-suede-boots.md)