# AR Hair Color Billboards Redken is Sharing the Acidic Color Gloss Range on the US' Biggest Screen By Laura McQuarrie | Published 2024-04-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/acidic-color-gloss References: [finance.yahoo](https://finance.yahoo.com/news/redken-debuts-times-square-3d-130500326.html) & [redken](https://www.redken.com/acidic-color-gloss-virtual-try-on.html)  [Redken](https://www.trendhunter.com/trends/acidic-bonding-concentrate) debuted a new and interactive Times Square billboard to showcase the [Acidic](https://www.trendhunter.com/trends/acidic-bonding-concentrates) Color Gloss Collection and the incredible shininess it creates. Passersby can [scan a QR code](https://www.trendhunter.com/trends/interactive-augmented-reality-mural) to be directed to a landing page from the brand, where they can virtually try Acidic Color Gloss for themselves with an augmented reality filter. Users will get a shareable video of their results, superimposed on a virtual depiction of the Times Square billboard, that can be shared across social channels. Redken launched its Acidic Color Gloss range in January 2024, sharing a scientific approach to color care with an acidic pH formula with amino acids and Vitamin E to seal the cuticle and support 76% shinier hair. This collection to lock in an "intense, molecular-level shine" is catching eyes with a high-definition 25,000 square foot screen, the largest of its kind in the United States. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 59% | Activity: 62% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Interactive Billboards with AR:** Opportunity for brands to engage consumers through immersive experiences and personalized product trials using augmented reality technology. - **Virtual Try-on Experiences:** Potential for beauty companies to offer virtual try-on experiences to customers, showcasing products in a digital format for increased engagement and convenience. - **Shareable AR Content:** Possibility for businesses to create shareable augmented reality content that drives social media engagement and amplifies brand visibility. ### Where This Applies - **Beauty and Cosmetics:** Innovative opportunities for beauty and cosmetics companies to leverage technology for interactive product demonstrations and engaging customer experiences. - **Advertising and Marketing:** Potential disruptions in the advertising and marketing industry with the use of interactive AR billboards to enhance brand visibility and customer interaction. - **Social Media and Digital Platforms:** Emerging trends in integrating augmented reality experiences into social media platforms for increased user engagement and content sharing opportunities. ## Related on Trend Hunter - [Street-Inspired Haircare Kit Packaging](https://www.trendhunter.com/trends/acidic-bonding-concentrates.md) - [Record-Breaking AR Mirrors](https://www.trendhunter.com/trends/ar-mirror-fffaceme.md) - [Serum-Dispensing Billboards](https://www.trendhunter.com/trends/hydrating-billboard.md) - [AR-Enhanced Hair Dye Boxes](https://www.trendhunter.com/trends/ar-packaging-experience.md) - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Immersive Haircare Pop-Ups](https://www.trendhunter.com/trends/house-of-gloss.md) - [AI-Generated Hair Color Solutions](https://www.trendhunter.com/trends/refa-ai-color-recipe-pro.md) - [AR-Powered Vending Machines](https://www.trendhunter.com/trends/snapchat-and-loreal.md)