# Sophisticated Surf Culture Magazines The New Acid Magazine Promotes the Beauty in Surfing By Davina Sinnatamby | Published 2014-03-10 | World Source: Trend Hunter, https://www.trendhunter.com/trends/acid-magazine References: [coolhunting](http://www.coolhunting.com/culture/acid-magazine.php) & [sercompetitivos](http://sercompetitivos.com/acid-magazine-a-holistic-approach-to-surfing-in-a-beautifully-designed-print-format/) Surfing is a culture as well as a lifestyle and Acid Magazine wants non-surfers to appreciate it. Acid Magazine sets out to explore the world with surfing in mind. With photos of the 'California of Norway,' the print truly demonstrates a weird collaboration between snow and surf. The spread also includes [man-made places to surf](https://www.trendhunter.com/trends/luxurious-wooden-surfboard). Olivier Talbot, co-founder and co-editor of the magazine, thinks of Acid as an adult approach to [surf culture](https://www.trendhunter.com/trends/vans-x-queer-surf). The magazine caters to the likes of 30-somethings who also enjoy art, philosophy and science. The articles and photos are not only beautiful but also informative. And the layout and [vibrant retro colors](https://www.trendhunter.com/trends/sea-sea) make Acid very readable. This adult approach to the surf world truly makes surfing more sophisticated and proves that you are never too old to enjoy it. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 41% | Activity: 43% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Sophisticated Surf Culture:** Promotes a more mature and refined perspective on the surf world, appealing to an older audience interested in art, philosophy, and science. - **Exploring Surfing Destinations:** Showcases man-made surfing spots and unconventional locations, expanding the perception of where surfing can take place. - **Weird Collaborations:** Encourages innovative partnerships and crossovers between different sports and lifestyles, challenging traditional boundaries and stereotypes. ### Industries Being Reshaped - **Magazine Publishing:** Opportunity to create sophisticated magazines that cater to niche audiences in the surf culture, combining beautiful visuals with informative content. - **Art and Lifestyle:** Provides a space for artistic expression and exploration of unconventional lifestyle activities, appealing to individuals who value creativity and unique experiences. - **Sports and Recreational Facilities:** Incentive to design and develop man-made surfing spots in unexpected locations, offering new opportunities for surfing enthusiasts and recreational tourism. ## Related on Trend Hunter - [Unconventional Foodie Magazines](https://www.trendhunter.com/trends/food-magazine.md) - [Surfing-Centric Podcast Series](https://www.trendhunter.com/trends/podcast-series.md) - [Surfing-Focused Books](https://www.trendhunter.com/trends/raymond-pettibon-1.md) - [Eco-Friendly 3D-Printed Surfboards](https://www.trendhunter.com/trends/paradoxal-surfboards.md) - [Global Surf Video Hubs](https://www.trendhunter.com/trends/swell-diary.md) - [Football Club-Inspired Lifestyle Capsules](https://www.trendhunter.com/trends/lifestyle-capsule.md) - [Adventurous Retro Tequilas](https://www.trendhunter.com/trends/tequila-eterno-verano.md) - [Indoor Surfing Bars](https://www.trendhunter.com/trends/surf-bar.md) - [Coastal Aesthetic Vehicles](https://www.trendhunter.com/trends/surf-lx.md)