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# Sunny Jumptography
Lucien Thomkins Skips with Joy for Achtung No. 9

By Kamal Musharbash | Published 2011-02-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/achtung-no-9
References: [homotography.blogspot](http://homotography.blogspot.com/2011/02/lucien-thomkins-by-jork-weismann.html#more) & [achtung-mode](http://www.achtung-mode.com/en/)

If it were that sunny every day, many will be jumping with joy, as demonstrated in this editorial in Achtung No. 9. Lucien Thomkins strolls, skips and jumps from one urban surrounding to the next, decked out in some pretty wicked [spring threads](https://www.trendhunter.com/trends/marc-jacobs-charm-collection).

Shot by Jork Weismann, Thomkins' love of life and [happy aura](https://www.trendhunter.com/trends/opa-collection) is channeled through the lens to bring you all the merriment and satisfaction a guy could have. It can't be denied that the Achtung No. 9 issue is celebrating life and satisfaction.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 29% | Activity: 19% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Outdoor Activities:** Disruptive innovation opportunities lie in creating innovative and engaging outdoor activities that promote joy and celebration.
- **Spring Fashion:** Disruptive innovation opportunities exist in developing technologically advanced spring clothing that combines style with comfort.
- **Photography Editorials:** Disruptive innovation opportunities can be found in leveraging technology to create captivating photography editorials that evoke emotions and celebrate life.

### Industries Being Reshaped

- **Outdoor Recreation:** The outdoor recreation industry can capitalize on the trend of outdoor activities by creating new and exciting experiences for people to enjoy.
- **Fashion:** The fashion industry can embrace the trend of spring fashion by incorporating innovative materials and designs into their collections.
- **Media and Publishing:** The media and publishing industry can tap into the trend of photography editorials by exploring new ways to showcase visually stunning and emotionally captivating content.

## Related on Trend Hunter

- [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md)
- [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md)
- [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md)
- [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md)
- [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)
- [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)
- [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md)
- [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md)
- [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md)
