# Esports Furniture Marketing Deals
Acend Recruits Yaasa Play for a New Gaming Furniture Partnership

By Kanesa D | Published 2023-10-03 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/acend
References: [esportsinsider](https://esportsinsider.com/2023/10/acend-teams-up-with-furniture-manufacturer-yaasa) & [acendclub](https://www.acendclub.com/)

![Esports Furniture Marketing Deals](https://cdn.trendhunterstatic.com/thumbs/516/acend.jpeg)

European esports organization Acend has unveiled an exciting partnership with furniture manufacturer Yaasa, specifically through its gaming-oriented Yaasa Play brand. This collaboration will place a spotlight on the Yaasa Play gaming furniture range, which will be used to furnish Acend's headquarters.

Notably, Yaasa is an Austrian brand with a primary focus on office furniture, renowned for its lineup of standing desks. Yaasa Play represents the brand's gaming division, dedicated to creating furniture tailored for gamers. This partnership is the brand's first.

"[...] The Yaasa Play desks provide optimal comfort and focus during intense gaming or working sessions, impeccable cable management systems and boast a sleek design that amplifies any gaming setup. Our players have tested them throughout intense bootcamp sessions and the gaming desks from Yaasa helped them perform under heavy workload. We are extremely grateful to have such great products in our facility," said Benjamin Rolle, Acend CEO.

Image Credit: Acend, Yaasa