# Luxury Car Pop-up Events Jaguar and Wimbledon Will Launch the Ace Pace Wimbledon Edition App By Grace Mahas | Published 2019-06-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ace-pace-wimbledon-edition References: [play.google](https://play.google.com/store/apps/details?id=uk.jaguar.acepace) & [apps.apple](https://apps.apple.com/app/id1461912657) Jaguar and [Westfield](https://www.trendhunter.com/trends/Logo-based-health-campaigns) will launch the 'Ace Pace Wimbledon Edition' app at a free, fan zone event at Westfield London, Shepherd’s Bush from July 1 - 14. The event will coincide with The Championships tennis tournaments. The pop-up event will feature a purpose-built [Wimbledon Centre Court](https://www.trendhunter.com/trends/pimms-platinum-jubilee) experience to test out the new app. The new app lets users practice virtual tennis "where performing the ultimate serve could land you top of our leaderboard... compete against other opponents for [the] top prize - an exclusive tennis masterclass held at the world-renowned All England Lawn Tennis & Croquet Club for the winners and a guest of their choice and a pair of Wimbledon Centre Court tickets." This state-of-the-art event will also debut Jaguar's lastest Pace Series, notably the 'World Car of the Year' -- a completely electric car, for test drives. The event will include products supplied by partners Primms, Lanson, and [Haagen Dazs](https://www.trendhunter.com/trends/devoured-campaign) for users engaging with the app. Image Credit: Jaguar ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 81% | Activity: 94% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Tennis Experiences:** Opportunity for businesses to create immersive virtual tennis experiences for consumers. - **Interactive Event Experiences:** Innovative events that combine technology and entertainment for an engaging experience. - **Electric Car Test Drives:** Potential for the automotive industry to showcase and offer test drives of electric cars at events. ### Sectors Adopting This - **Sports and Entertainment:** Disruptive innovation opportunities in developing interactive experiences for sports fans. - **Technology:** Businesses can explore creating virtual reality and gaming experiences for users. - **Automotive:** Opportunity for automotive companies to promote and offer test drives of electric cars at events. ## Related on Trend Hunter - [Tennis-Forward Pop-Ups](https://www.trendhunter.com/trends/lacostes-activations.md) - [Gamified Tennis Metaverses](https://www.trendhunter.com/trends/race-to-wimbledon.md) - [Tennis-Themed Cafe Refreshments](https://www.trendhunter.com/trends/lavazza-wimbledon.md) - [Tennis-Inspired Luxurious Event Series](https://www.trendhunter.com/trends/luxurious-event-series.md) - [AR-Enabled Tennis Experiences](https://www.trendhunter.com/trends/snapchat-1.md) - [Athletic Wellness Activations](https://www.trendhunter.com/trends/confidence-court.md) - [Tennis-Themed Activations](https://www.trendhunter.com/trends/the-lalo-clubhouse.md) - [Double-Decker Bus Tastings](https://www.trendhunter.com/trends/nyetimber.md) - [Immersive F1 Pop-Ups](https://www.trendhunter.com/trends/la-maison-tifosi-nastro-azzurro-00.md)