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# Luxurious Rapper Champagnes
Jay-Z's Brand Ace of Spades is Set to Release a Pinot Noir Champagne

By M | Published 2015-08-20 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/ace-of-spades
References: [bloomberg](http://www.bloomberg.com/news/articles/2015-08-11/is-jay-z-s-new-all-pinot-champagne-worth-760-a-bottle-) & [bloomberg](http://www.bloomberg.com/news/articles/2015-08-11/is-jay-z-s-new-all-pinot-champagne-worth-760-a-bottle-)

The Ace of Spades luxurious champagne brand owned and operated by notorious rapper Jay-Z is set to release an opulent pinot noir champagne, titled Blanc de Noirs. The bottle will retail for double that of the iconic Ace of Spades Gold Bottle with a price tag of $750.

Pinot noir isn't a blend often seen in the world of champagne as it is often used more so in wine. However Ace of Spades has created a blend that boats sweet mint and fruity notes alongside the delicately carbonated bubbles. The expensive drink is packaged in a shiny silver bottle complete with an embossed Ace of Spades embossed logo.

To add to the exclusivity of the pinot nor champagne's release, only 3,000 bottles will be made and sold worldwide.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 43% | Activity: 43% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts)

## Key Themes

### Key Themes Behind This Trend

- **Luxurious Champagne Blends:** The blending of different varietals in champagne presents an opportunity for innovative and unique flavor profiles.
- **Crossover of Beverages:** The introduction of pinot noir champagne blurs the lines between wine and champagne, creating potential for cross-industry collaborations and product offerings.
- **Limited Edition Exclusivity:** The release of a limited number of bottles creates a sense of exclusivity and scarcity, driving demand and premium pricing.

### Where This Applies

- **Luxury Spirits and Beverages:** The luxury spirits and beverages industry can explore the creation of high-end champagne blends to cater to discerning consumers seeking unique and exclusive experiences.
- **Wine and Champagne:** The wine and champagne industry can embrace the introduction of pinot noir champagne as a way to expand their product offerings and attract new consumers.
- **Collectibles and Limited Editions:** The collectibles and limited editions industry can leverage the concept of limited releases to create high-value and sought-after products for collectors and enthusiasts.

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