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# Game Character-Themed Smartphones
OnePlus Confirms the New Xiangling-Inspired OnePlus Ace 2 Model

By Kanesa D | Published 2023-04-05 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/ace-2
References: [gizmochina](https://www.gizmochina.com/2023/04/05/oneplus-ace-2-xiangling-edition-china/) & [oneplus](https://www.oneplus.com/ca_en)

![Game Character-Themed Smartphones](https://cdn.trendhunterstatic.com/thumbs/502/ace-2.jpeg)

OnePlus has officially announced a new Special [Edition](https://www.trendhunter.com/trends/phone-2a-special-edition) model of its 'Ace 2' smartphone model inspired by the popular [Genshin Impact](https://www.trendhunter.com/trends/seagate-genshin-impact) character Xiangling. The 'OnePlus Ace 2 Xiangling Limited Edition' features playful graphics inspired by the video game character. Fans of the franchise can enjoy unboxing the smartphone, which arrives in a custom-packaged Xiangling box, and other Genshin Impact-themed goodies once purchased.

The device is rumored to feature a unique Xiangling-inspired design on the rear, in addition to bright orange and red coloring. An official release date hasn't been confirmed but fans can expect the custom model to launch sometime during April 2023. The brand has since commented on this, advising fans that the "OnePlus Ace 2 Yuanshen Xiangling custom edition will debut soon."

Image Credit: OnePlus

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 86% | Activity: 93% | Freshness: 15%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Why This Trend Is Growing

- **Game Character-themed Smartphones:** Smartphone companies can collaborate with popular video games to release new designs inspired by game characters to attract and engage fans.
- **Special Edition Smartphones:** Smartphone companies can release limited edition models with unique designs and bundled themed goodies to create more value and increase sales.
- **Fan Engagement Marketing:** Smartphone companies can partner with video game franchises and implement fan engagement tactics like custom packaging to build brand loyalty and increase sales.

### Industries Being Reshaped

- **Smartphone Industry:** Smartphone companies can create new profit opportunities through collaborations with popular video games and limited edition versions of their products.
- **Gaming Industry:** Video game companies can partner with smartphone companies to release game character-themed smartphones and reach a wider audience.
- **Marketing Industry:** Marketing agencies and consulting firms can help smartphone and gaming companies create effective fan engagement strategies to build brand loyalty and boost sales.

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