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# Accordion Eco Packaging
This Cardboard Box Design Can Ship Contents of Various Volumes

By Amelia Roblin | Published 2015-02-11 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/accordion-eco-packaging
References: [red-dot.sg](http://www.red-dot.sg/en/online-exhibition/concept/?code=1361&y=2014&c=23&a=0)

This accordion eco packaging concept makes the most of the beauty of the cardboard box: a vessel that's lightweight, reasonably durable, recyclable and often even reused in its assembled form. A team of designers from the Hangzhou CraftNeo Industrial Design Company have developed a technique of pleating the robust, [corrugated material](https://www.trendhunter.com/trends/amazon-packaging), giving it greater strength––but adaptability, most of all.

The WW Package won an Honorable Mention within the 2014 Red Dot Design Awards for its wonderfully versatile composition. Just one size of container could hold a variety of objects of various shapes, quantities and dimensions, and this accordion eco packaging would simply expand or contract to accommodate. The fan-like folds can be spread out or tightened for its second or third storage or shipping use, with bracing bands included to keep its a flexible shape secured.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 90% | Activity: 93% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Accordion Packaging:** Opportunity to enhance packaging design by using accordion-like folds to create versatile and adaptable containers.
- **Eco-friendly Packaging:** Opportunity to develop sustainable packaging solutions that are lightweight, durable, recyclable, and reusable.
- **Multi-functional Packaging:** Opportunity to create packaging that can accommodate a variety of objects of different shapes, quantities, and dimensions.

### Industries Being Reshaped

- **Logistics and Shipping:** Opportunity to improve shipping efficiency by using accordion packaging that can adjust to different volumes.
- **E-commerce:** Opportunity to provide eco-friendly packaging options in the e-commerce industry that reduce waste and environmental impact.
- **Design and Manufacturing:** Opportunity for designers and manufacturers to explore innovative techniques for creating versatile and adaptable packaging using accordion-like folds.

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