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# Quotable TV Cult Icons
According to Ron Continues NBC's Promotion of Parks and Recreation

By Jason Soy | Published 2011-06-14 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/according-to-ron
References: [facebook](http://www.facebook.com/parksandrecreation) & [nbc](http://www.nbc.com/parks-and-recreation/photos/)

I can't get enough of Ron Swanson's ludicrous machismo, and apparently neither can [NBC](https://www.trendhunter.com/trends/the-office-set) as seen in this According to Ron series of quotables.

If you're a fan of the TV show Parks and Recreation, then you're already familiar with some of these great philosophical outlooks that come to you courtesy of the head of the [Parks and Recreation Department](https://www.trendhunter.com/trends/for-a-good-time-call) of the fictional town of Pawnee. Who can forget about Mr. Swanson's utter hatred towards his two ex-wives -- both dark-haired women named Tammy -- or Ron's utter distrust and condescension of everything government-related?

If this According to Ron [collection of photos](https://www.trendhunter.com/trends/fight-teeth) is any indication, NBC's taken a huge interest in the faux documentary show and I'll be laughing at Ron Swanson and crew for many seasons to come.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 61% | Activity: 24% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### Why This Trend Is Growing

- **TV Show Quotables:** The growing popularity of online TV shows and streaming services presents an opportunity for platforms to curate and promote quotable moments from popular shows as standalone content.
- **Fan-curated Moments:** Fans of TV shows can create curated lists of their favorite character quotes and have them featured on social media or other channels, providing a new avenue for user-generated content creation.
- **Short-form Video Clips:** Short-form video platforms like TikTok and Instagram Reels can capitalize on the growing popularity of quotable TV moments by providing easy-to-create templates for users to quickly make and share short clips.

### Industries Being Reshaped

- **Media & Entertainment:** By featuring and promoting 'TV Show Quotables', media & entertainment companies can drive increased engagement on popular shows and create new revenue streams by monetizing standalone content.
- **Social Media:** Social media companies can leverage 'Fan-Curated Moments' to enhance user-generated content and create new communities around popular TV shows, ultimately increasing overall engagement on their platforms.
- **Digital Advertising:** Digital advertising companies can benefit from the rise of 'Short-Form Video Clips' by offering targeted ad placements on short, shareable video content that's tailored to specific audiences and content creators.

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