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# Art Appreciation Scanners
The Acclair Art Valuation Service Displays Brain Patterns in Gallery

By Meghan Young | Published 2010-11-27 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/acclair-art-valuation-service
References: [psfk](http://www.psfk.com/2010/11/gallery-scans-art-buyers-interests.html) & [strp.nl](http://www.strp.nl/strp/content/artist/197)

Although the [appreciation of art](https://www.trendhunter.com/trends/arts-every-time-art) is highly subjective, the purpose of the unique Acclair Art Valuation Service is to determine a buyer's interest based on their brain activity.

Created by Eyal Fied and Luther Thie, the Acclair Art Valuation Service is part of the [tech-art STRP Festival](https://www.trendhunter.com/trends/hofa-gallery). Essentially, visitors are asked to don a [EEG brain scanning device](https://www.trendhunter.com/trends/mwi-brain-scanner) that later displays their brain patterns in real-time on the gallery walls, showing what their response was to each piece of artwork.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 35% | Activity: 21% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai)

## Key Themes

### What's Driving This Trend

- **Brain Activity Analysis:** Using brain scanning technology to analyze individuals' brain patterns as a tool for understanding their preferences and interests in various domains, including art.
- **Subjective Experience Measurement:** Developing innovative methods to measure and quantify subjective experiences, such as art appreciation, by analyzing individuals' brain activity.
- **Tech-art Integration:** Integrating technology and art to create immersive and interactive experiences that enhance the understanding and enjoyment of artworks.

### Who This Affects Most

- **Art Valuation Services:** Incorporating brain scanning technology into the art valuation process to provide insights into potential buyers' preferences and interests.
- **Neuroscience:** Applying insights from brain activity analysis to various fields, including the study of human behavior, psychology, and consumer preferences.
- **Experiential Art Exhibitions:** Creating art installations that integrate brain scanning technology to create unique and interactive experiences for gallery visitors, enhancing their understanding and engagement with the artworks.

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