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# For-Profit Ecological Restoration
Accion Verde Plants Trees in Tactical Areas of Colombia

By Tiana Reid | Published 2013-01-11 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/accion-verde
References: [bcorporation.net](http://www.bcorporation.net/community/directory/accion-verde) & [accionverde.org.co](http://www.accionverde.org.co/)

Based in Bogotá, Colombia, Acción Verde is a certified B Corporation that makes its money through committing to making the world better -- environmentally and socially. In that way, it's a true social and environmental business and, of course, an apt fit as a B Corporation. The enterprise plants trees in planned areas of Colombia in order to assess ecological restoration.

On the B Impact Report, the for-profit organization had an overall score of 115 (out of 200) and its top areas were community and environment, of which 65% and 66% were earned, respectively. That data comes from the date of certification, which wasn't too long ago, in August 2012.

**Contact Information**
Acción Verde website
Acción Verde on [Facebook](https://www.facebook.com/AccionVerdeColombia)
Acción Verde on [Twitter](https://twitter.com/AccionVerdeCol)
Acción Verde on [YouTube](http://www.youtube.com/user/AccionVerdeColombia)
Acción Verde on [Picasa Web Albums](https://picasaweb.google.com/118334352894233209778)

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 3% | Activity: 16% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### What Makes This Trend Stand Out

- **Certified B Corporations:** Opportunity to create for-profit businesses that prioritize social and environmental impact.
- **Ecological Restoration:** Opportunity for businesses to focus on restoring ecosystems for environmental sustainability.
- **Community and Environment Impact:** Opportunity to measure and improve impact on community and environment through social and environmental initiatives.

### Sectors Adopting This

- **Environmental Consulting:** Disruptive innovation opportunity to provide consulting services for businesses looking to prioritize environmental impact.
- **Sustainable Agriculture:** Opportunity to develop innovative farming methods that promote ecological restoration.
- **Socially Responsible Investing:** Opportunity to invest in businesses that prioritize community and environmental impact.

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