# Traveling Polaroid Lookbooks The Accessorize Spring/Summer 2012 Photos Merge Film with Roadtrips By Jordy E | Published 2012-04-25 | Updated 2012-04-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/accessorize-spring-summer-2012 References: [nylonmag](http://nylonmag.com/nylonblogs/blog/2012/04/20/its-an-accessorize-summer/) & [us.accessorize](http://us.accessorize.com/) The Accessorize Spring/Summer 2012 line is free-spirited and fun-loving, and these exact merrymaking sentiments are reflected in the brand’s latest [Polaroid](https://www.trendhunter.com/trends/analog-life) lookbook. The behind-the-scenes images feature models Malene Knudsen and Giedre Dukauskaite on what appears to be a whimsical vacation, toting [side bags, suitcases](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) and retro cameras. True to the label’s panache for adornments, the models are found clad in bangles, bobbles and all types of exaggerated beads. The draped apparel choices are fitting with the lively lookbook, as well as the [brightly patterned two-piece bikinis](https://www.trendhunter.com/trends/triangls-mirage-drop) and floral sandals. The vacation theme is made most apparent by way of a heart-shaped, cut-out map, provoking thoughts of epic road trips and sightseeing. The girls look ready for the unknown about to come their way, and their enthusiasm is downright infectious. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Whimsical Fashion:** There is an opportunity for brands to create whimsical and playful fashion lookbooks that capture the imagination of consumers. - **Retro-inspired Accessories:** The popularity of retro cameras and accessories presents an opportunity for businesses to incorporate nostalgic elements into their product offerings. - **Creative Travel Marketing:** This trend showcases the potential for brands to use creative travel-inspired marketing campaigns to engage with their audience. ### Sectors Adopting This - **Fashion:** Fashion brands can leverage whimsical themes and elaborate accessories to create unique and captivating marketing campaigns. - **Photography:** The demand for retro cameras and film photography provides an opportunity for photography companies to develop innovative products to cater to this trend. - **Travel and Tourism:** The use of travel-inspired imagery and concept in marketing offers a disruptive innovation opportunity for travel and tourism companies to create engaging campaigns and attract new customers. ## Related on Trend Hunter - [Playful Limited-Edition Travel Accessories](https://www.trendhunter.com/trends/neely-chloe.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Travel-Friendly Loungewear Collections](https://www.trendhunter.com/trends/travel-diaries-collection.md) - [Playful Vacation-Ready Apparel](https://www.trendhunter.com/trends/resort-wear-label.md)