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# Pretty Pastel Spring Lookbooks
The Accessorize Spring 2014 Campaign is Flirty and Fun

By Farida Helmy | Published 2014-02-25 | Updated 2014-02-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/accessorize-spring-2014
References: [fashiongonerogue](http://www.fashiongonerogue.com/nina-agdal-hits-beach-accessorize-spring-2014-campaign/) & [uk.accessorize](http://uk.accessorize.com/uk/new)

Looking adorably cute and comfy at either the beach or in the city, Danish model Nina Agdal stars as the muse of the new Accessorize Spring 2014 Campaign.

Beach-ready Agdal looks flirty and pretty in the pastel-dominated collection which has everything from [snazzy bikinis](https://www.trendhunter.com/trends/triangls-mirage-drop) to billowy beach cover-ups to [beaded chic handbags](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) to [Greek goddess like sandals](https://www.trendhunter.com/trends/petals-pearls) and flip-flops.

The blonde beauty leaves her sensual and sultry Sports Illustrated poses at home for the Accessorize Spring 2014 Campaign. Showing us her sweet side, Agdal looks dreamy and wholesome in the spring-summer 2014 campaign for British label.

Photographed by Ben Weller, the campaign makes you wish for the winter to end so you can don the pretty pastel spring pieces and enjoy your day laying on the beach or chilling in the warm city.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 91% | Activity: 78% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Pastel-dominated Collections:** There is an opportunity for brands to create pastel-dominated collections for spring that are both flirty and pretty.
- **Flirty and Fun Lookbooks:** Brands can create flirty and fun lookbooks featuring models in beach-ready outfits, enticing customers to try out their spring collections.
- **Wholesome Spring Campaigns:** There is an opportunity for brands to showcase their sweet side and promote wholesome spring campaigns that appeal to a wide audience.

### Sectors Adopting This

- **Fashion:** The fashion industry can leverage the trend of pastel-dominated collections to create spring lines that are both stylish and appealing.
- **Accessories:** The accessories industry can capitalize on the flirty and fun lookbooks trend to showcase their beach-worthy products.
- **Photography:** The photography industry can benefit from the opportunity to work on wholesome spring campaigns and create visually appealing content.

## Related on Trend Hunter

- [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md)
- [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)
- [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md)
- [Spring Bring-Ready Apparel](https://www.trendhunter.com/trends/swimwear-and-vacation-outfits.md)
- [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md)
- [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md)
- [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md)
- [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md)
- [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md)
