# Accessible Skincare Packaging Victorialand Beauty Uses Raised Symbols for Tactile Recognition By Laura McQuarrie | Published 2020-03-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/accessible-skincare-packaging References: [prnewswire](https://www.prnewswire.com/news-releases/the-power-of-touch-301021216.html) & [victorialandbeauty](http://www.victorialandbeauty.com) All-natural skincare brand Victorialand Beauty implemented the CyR.U.S. System of Raised Universal Symbols to introduce [accessible skincare packaging](https://www.trendhunter.com/trends/accessible-haircare) that can easily be differentiated by touch. The proprietary tactile recognition system consists of a set of raised trademarked symbols, so that consumers who are impacted by [visual impairments](https://www.trendhunter.com/trends/handsfree-lotion-applicator) can use the skincare products they need. On the bottle or jar caps of each product, there's a raised symbol—like the crescent moon on the container for the natural skincare brand's CBD-infused Skin-Loving Sleep Mask. As an additional measure to increase accessibility, Victorialand Beauty also included an [embossed QR code](https://www.trendhunter.com/trends/accessible-qr-codes) that can be scanned via a smartphone to call up auditory product descriptions and instructions. Image Credit: Victorialand Beauty ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 58% | Activity: 49% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Tactile Recognition Skincare Packaging:** Developing raised symbols and QR codes to create accessible skincare packaging that can easily be differentiated by touch and provide auditory descriptions. - **Proprietary Tactile Recognition System:** Creating a tactile recognition system of raised trademarked symbols to accommodate consumers who have visual impairments. - **Accessibility-inspired Packaging Innovation:** Developing packaging innovations that make products accessible to consumers with disabilities represents a new way to deliver disruptive innovation. ### Where This Applies - **Skincare:** Skincare companies can offer a more inclusive range of products, accommodating consumers with disabilities via accessibility-inspired packaging innovation. - **Beauty:** Beauty brands can offer more inclusive packaging innovations, opening up new markets for those with disabilities. - **E-commerce:** E-commerce platforms can explore new opportunities for accessibility-inspired packaging innovations, opening up new channels for inclusive product delivery to consumers with disabilities. ## Related on Trend Hunter - [Inclusive Premium Haircare](https://www.trendhunter.com/trends/sisterwould.md) - [Accessible Skincare Gift Branding](https://www.trendhunter.com/trends/nivea-gift-packs.md) - [Accessible Packaging Solutions](https://www.trendhunter.com/trends/accessbile-laundry-detergent-packaging.md) - [Accessible Makeup Palettes](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty.md) - [Accessibility-Enhancing Beauty Packaging](https://www.trendhunter.com/trends/inclusive-accessories.md) - [Assistive Alcohol Packaging](https://www.trendhunter.com/trends/assistive-technology1.md) - [Assistive Beauty Systems](https://www.trendhunter.com/trends/loreal-sync.md) - [Accessibility-Focused Packaging Designs](https://www.trendhunter.com/trends/accessible-packaging-design.md) - [Inclusive Shopping Labels](https://www.trendhunter.com/trends/coca-cola-1.md)