# Citywide Signing Stunts A Whole Town Helps Samsung Introduce Its Accessible Services By Laura McQuarrie | Published 2015-03-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/accessible-services References: [prexamples](http://prexamples.com/2015/03/a-whole-town-learns-sign-language-to-surprise-deaf-neighbour-in-samsung-campaign/) & [samsungduyaneller](http://samsungduyaneller.com) In order to introduce its [accessible services for the hearing impaired](https://www.trendhunter.com/trends/asl-saturdays), [Samsung](https://www.trendhunter.com/trends/accessibility-festival-week) crafted an elaborate stunt that involved teaching an entire town to perfect sign language over the course of a month. The Hearing Hands stunt involved one unsuspecting citizen, Muharrem, getting the surprise of his life. As he goes about a morning routine with his sister, he's surprised to find that with every interaction, people are able to communicate perfectly with him through sign language. By creating a world where Muharrem was treated like the majority and not the exception, Samsung created a vision for a world without barriers. Ultimately, Muharrem was led to a screen where he was able to sign with an agent from Samsung, showing how their services have now shifted to be more inclusive to people who are differently abled. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 3% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Accessible Services:** Companies can adopt inclusive and accessible services to meet the needs of differently-abled customers. - **Inclusive Marketing Campaigns:** Interactive marketing campaigns that work for the inclusion of all groups of people can create a positive impact on brand image. - **Sign Language Education:** Companies can offer online sign language lessons to educate society and raise awareness regarding differently-abled people. ### Where This Applies - **Technology:** Technology companies can develop new technologies to create accessible and inclusive services for differently-abled customers. - **Education:** Educational institutions can offer online courses for sign language education as a means of communicating with differently-abled individuals. - **Marketing and Advertising:** Marketing agencies can create campaigns that promote inclusivity and accessibility for all people, including differently-abled individuals. ## Related on Trend Hunter - [Tech-Led Accessibility Festival Weeks](https://www.trendhunter.com/trends/accessibility-festival-week.md) - [Inclusive Mental Health Campaigns](https://www.trendhunter.com/trends/saved-in-translation.md) - [Accessible Customer Service Ads](https://www.trendhunter.com/trends/accessible-customer-service.md) - [Generative AI Interpreter Campaigns](https://www.trendhunter.com/trends/the-next-big-thing-is-you.md) - [Branded Accessibility-Focused Concerts](https://www.trendhunter.com/trends/gaad-concert.md) - [Accessibility-Centered Ads](https://www.trendhunter.com/trends/apples-holiday-ad.md) - [Hands-Free Car Innovations](https://www.trendhunter.com/trends/british-deaf-association.md) - [College-Focused Accessibility Campaigns](https://www.trendhunter.com/trends/im-not-remarkable.md) - [Ability-Focused CSR Campaigns](https://www.trendhunter.com/trends/ability-signs.md)