# Accessible Blood Testing Services Babson Diagnostics Has Introduced Betterway™ Blood Testing By Kalin Ned | Published 2024-06-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/accessible-blood-testing References: [insider.fitt.co](https://insider.fitt.co/press-release/babson-diagnostics-to-launch-transformative-blood-testing-service-with-leading-retail-partners/)  [Babson Diagnostics'](https://www.trendhunter.com/trends/sams-club-and-betterway) BetterWay™ is a pioneering and accessible blood testing service. The BetterWay™ approach addresses longstanding challenges in blood testing, offering a hybrid model that combines small-volume blood collection with centralized analysis. This innovation not only enhances the patient experience by making testing less invasive but also integrates seamlessly into existing pharmacy workflows. Trained pharmacy staff can administer a wide range of tests, supporting wellness exams, chronic disease management, and screenings, thereby expanding the role of pharmacies in healthcare delivery. Partnering with major retail outlets like H-E-B and local pharmacies such as [Peoples Rx](https://www.trendhunter.com/trends/peoples-jewellers) and [Lake Hills Pharmacy](https://www.trendhunter.com/trends/squad-training) in Austin and San Antonio, Babson Diagnostics aims to democratize blood testing by bringing it closer to consumers through familiar retail settings. Image Credit: Babson Diagnostics ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 1% | Activity: 1% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Pharmacy-based Blood Testing:** Pharmacies are now equipped to handle blood tests, blending convenience with comprehensive healthcare services. - **Micro-volume Blood Collection:** Small-volume blood collection technology minimizes patient discomfort while maintaining test accuracy and reliability. - **Retail Healthcare Integration:** Partnering with major retail outlets positions blood testing services in everyday locations, fostering accessibility and consumer accessibility. ### Industries Being Reshaped - **Healthcare Services:** The expansion of healthcare services into retail pharmacies signals a shift towards more accessible and decentralized care. - **Medical Technology:** Advancements in micro-volume blood collection are reshaping diagnostic methods to be less invasive and more efficient. - **Pharmaceutical Retail:** Pharmaceutical retailers are transforming into multifaceted health hubs by integrating diagnostic services within their operations. ## Related on Trend Hunter - [Warehouse Retailer Blood Tests](https://www.trendhunter.com/trends/sams-club-and-betterway.md) - [Decentralized Diagnostic Testing](https://www.trendhunter.com/trends/BD-and-Babson-Diagnostics.md) - [Biomarker Testing Experiences](https://www.trendhunter.com/trends/hims-hers-labs.md) - [Centralized Lab Test Management](https://www.trendhunter.com/trends/lab-test-results.md) - [At-Home Screening Kits](https://www.trendhunter.com/trends/checkable-health.md) - [Patient-Centric Lab Test Apps](https://www.trendhunter.com/trends/labcorp-ondemand.md) - [At-Home Diagnostics Startups](https://www.trendhunter.com/trends/truepill.md) - [Home Blood Test Kits](https://www.trendhunter.com/trends/ro.md) - [Preventive Blood-Testing Platforms](https://www.trendhunter.com/trends/ultrahuman-and-insidetracker.md)