# Package-Free Braille Soaps The Lush Giving Access All Areas Soap Removes Barriers to Self-Care By Laura McQuarrie | Published 2026-08-05 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/access-all-areas References: [weare.lush](https://weare.lush.com/press-releases/lush-raising-awareness-and-funding-disability-power-ireland-with-new-soap/)  In partnership with [Disability Power Ireland](https://www.trendhunter.com/trends/disability-office), [Lush](https://www.trendhunter.com/trends/lush-cosmetics-partners) launched a new Lush Giving soap called Access All Areas that helps to raise awareness about the barriers people with disabilities face and the ways disability is perceived and understood. The high-contrast soap, launching in shops and online exclusively in Ireland, reads "SOAP" in braille, is sculpted to support a secure grip, and includes a rope that can be wrapped around a hand for additional slip protection. “By choosing packaging-free, we’ve removed the difficulty of opening bottles, and by combining a [soap and scrub into one](https://www.trendhunter.com/trends/oba), we’ve created an energy-saving experience, complete with soothing, anti-inflammatory ingredients," shared Heather Edwards, Disability and Chronic Illness Network Chair at Lush, who helped co-create the product. "We have also included a QR code for screen-reader accessibility and ingredient transparency." 75% of the sales price of the product, minus tax, will be donated to Disability Power Ireland in support of its Disability Pride and Power Parade and Festival and ongoing advocacy work. ## Trend Insights (Trend Hunter) - Score: 9.2/10 - Popularity: 93% | Activity: 95% | Freshness: 88% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Accessible Solid Cleansers:** Inclusive soap formats with braille, high-contrast design, and grip-support features reveal market space for personal care products built around disability-led usability. - **Package-free Accessibility:** Removing conventional bottles and caps creates openings for low-waste hygiene products that also reduce dexterity, strength, and vision-related barriers. - **Cause-linked Inclusive Beauty:** Donation-backed product launches connected to disability advocacy show how beauty brands can pair limited-edition retail with community-centered impact. ### Industries Being Reshaped - **Personal Care:** Adaptive bathing products with combined cleansing and exfoliating functions point to new differentiation in everyday self-care for people with varied access needs. - **Sustainable Packaging:** Naked product formats demonstrate how packaging reduction can intersect with accessibility, creating alternatives to hard-to-open containers and excess materials. - **Assistive Design:** Features such as braille labeling, wrist ropes, and screen-reader QR codes highlight opportunities for universal design principles to expand into mainstream consumer goods. ## Related on Trend Hunter - [Accessible Fruity Floral Perfumes](https://www.trendhunter.com/trends/rare-beginnings-eau-de-parfum.md) - [Premium Packaging Storytelling](https://www.trendhunter.com/trends/Premium-packaging-storytelling.md) - [Organically Shaped Luxury Jewelry](https://www.trendhunter.com/trends/stoneset-bangle.md) - [Salon-Inspired Keratin Haircare](https://www.trendhunter.com/trends/keratin-set.md) - [Back-to-School Beauty Activations](https://www.trendhunter.com/trends/colorfest-on-campus.md) - [Skincare-Inspired Nail Systems](https://www.trendhunter.com/trends/buff-beauty.md) - [Dedicated Beauty Helplines](https://www.trendhunter.com/trends/refy-hotline.md) - [Cloud-Texture Blending Sponges](https://www.trendhunter.com/trends/cloud-sponge.md) - [Sourcing Organic Ingredients](https://www.trendhunter.com/trends/The-Soapery.md)