# Mobile Fast Food Franchises The Access Agency McMobile Takes McDonald's on the Road By Jordan M | Published 2011-01-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/access-agency-mcmobile References: [access-agency.net](http://www.access-agency.net/mcmobile-mcdonalds) & [access-agency.net](http://www.access-agency.net/) The Access Agency McMobile combines two great American loves: fast food and automobiles. Designed for sporting events, concerts and [street festivals](https://www.trendhunter.com/trends/daves-hot-chicken-food-truck), the innovative ad company hopes that the idea of [mobile franchises](https://www.trendhunter.com/trends/sauce-serve-truck) could tap into the street-side vending market that independent chip trucks around the world have had cornered for decades. Further, given the fact that many festivals don’t allow these vendors into big open-air events, the Access Agency McMobile could probably have much more access with the clout of a major restaurant chain such as [McDonald's](https://www.trendhunter.com/trends/mcdonalds-in-forth-worth) behind it. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 35% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Mobile Franchises:** Disruptive innovation opportunity: Creating mobile food franchises that can tap into the street-side vending market and provide access to big open-air events. - **Street-side Vending:** Disruptive innovation opportunity: Developing innovative vending alternatives to corner the market currently dominated by independent chip trucks. - **Event Catering:** Disruptive innovation opportunity: Offering mobile food franchises as a catering solution for sporting events, concerts, and street festivals, providing more options and convenience for event-goers. ### Where This Applies - **Fast Food:** Disruptive innovation opportunity: Transforming the traditional fast food experience by introducing mobile franchises that can reach customers in new and unique locations. - **Advertising:** Disruptive innovation opportunity: Leveraging mobile franchises as advertising vehicles, combining brand promotion with food service to create innovative marketing opportunities. - **Event Planning:** Disruptive innovation opportunity: Partnering with mobile food franchises to enhance event planning by offering more diverse and accessible catering options for various types of events. ## Related on Trend Hunter - [Digital-Only Drive-Through Lanes](https://www.trendhunter.com/trends/mcdonalds-in-forth-worth.md) - [Cosmic Fast Food Concepts](https://www.trendhunter.com/trends/cosmc.md) - [Nostalgia-Inspired Fast Food Concepts](https://www.trendhunter.com/trends/fast-food-concept.md) - [French Fry-Shaped Pop-Ups](https://www.trendhunter.com/trends/fry-thru.md) - [Improved Fast-Food Delivery Platforms](https://www.trendhunter.com/trends/mcdonalds-door-dash.md) - [QSR-Branded Food Truck Tours](https://www.trendhunter.com/trends/food-truck-tour.md) - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [Virtual Fast-Food Restaurants](https://www.trendhunter.com/trends/mcdonalds-filed.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md)