# Creativity-Centered Business Ventures Accenture Acquires Malaysia-Based Marketing Firm Entropia By Francesca Mercurio | Published 2021-09-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/accenture References: [finance.yahoo](https://finance.yahoo.com/news/accenture-expands-southeast-asia-entropia-114624752.html) [Accenture Interactive](https://www.trendhunter.com/trends/immersive-training-solutions), a leading global consulting development firm, expands its East Asian business offerings by acquiring the Malaysia-based company Entropia. Entropia is a [marketing and advertising agency](https://www.trendhunter.com/trends/aienabled-ad-agency) that works intimately with brands to help foster further business growth. The company employs 210 professionals, all of which will now work under global consulting leader Accenture. The company is excited to expand its experience-led services to Southeast Asia. It also believes this partnership will help enhance Accenture's expertise in [design and creative communications](https://www.trendhunter.com/trends/fika-design) by employing Entropia's niche services. Accenture Interactive's Southeast Asia head Thomas Mourizen explains how "Entropia's addition will help us deliver innovation through technology to drive commerce and growth for our clients in Southeast Asia." Image Credit: Accenture ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 3% | Activity: 12% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Experience-led Services:** Accenture's acquisition of Entropia will bolster their experience-led services and provide disruptive innovation opportunities in the marketing and advertising industry. - **Design and Creative Communications:** The partnership between Accenture and Entropia presents disruptive innovation opportunities in the design and creative communications industry. - **Innovation Through Technology:** With Entropia's expertise in marketing and Accenture's tech capabilities, the acquisition presents disruptive innovation opportunities in the technology industry. ### Where This Applies - **Marketing and Advertising:** Accenture's acquisition of Entropia presents disruptive innovation opportunities in the marketing and advertising industry. - **Design and Creative Communications:** The partnership between Accenture and Entropia presents disruptive innovation opportunities in the design and creative communications industry. - **Technology:** With Entropia's expertise in marketing and Accenture's tech capabilities, the acquisition presents disruptive innovation opportunities in the technology industry. ## Related on Trend Hunter - [Immersive Metaverse Learning](https://www.trendhunter.com/trends/immersive-training-solutions.md) - [Creative Space-Enhancing Companies](https://www.trendhunter.com/trends/bespoke-artworks.md) - [Vibrant Multi-Level Office Designs](https://www.trendhunter.com/trends/gensler.md) - [Montreal-Inspired Vibrant Officespaces](https://www.trendhunter.com/trends/accenture-1.md) - [Human-First Marketing Agencies](https://www.trendhunter.com/trends/alev-digital.md) - [Marketing Creation Design Tools](https://www.trendhunter.com/trends/express-for-enterprise.md) - [AI-Boosted Enterprise Tools](https://www.trendhunter.com/trends/enterprise-tool.md) - [Agentic AI Creative Solutions](https://www.trendhunter.com/trends/amazon-ads-creative-agent.md) - [Innovative Digital Signage](https://www.trendhunter.com/trends/creative-realities.md)